Adrianna, Nathan and Daniel welcome In the world of A V O N > AVON???What it is?! World's lider in cosmetics market offering their products in direct sale > Few facts and some history •The company operates in 150 countries all around the world •Over 5 million consultants •Very feminine •Established in USA in 1886 by a man(!!!)- David McConnel, door-to-door books saler •First worker/consultant- P.F.E. Albee from Winchester stated in New Hampshire > Quality – first of all •Recipes of cosmetics are work out in Suffern state of Nowy Jork •Team of specialists- biologists, chemists, biochemists, pharmacologists > AVON in Poland Two independent companies: Avon Cosmetics Polska (1992)‏ Avon Operations Polska- factory in Garwolin (1997)‏ AVON's offer •Cosmetics •Jewellery •Women's underwear •Products for kids •Other gadgets > AVON's way of advertising: •Whispered advertising •Catalogues •Leaflets •Pamohlets •Internet webs •Shopping on – line •TV commercials •Open days •Community actions > Global strategy with regional adaptation Look of catalogues Taiwan China > Content of catalogues RSA – June's catalogue 2007 Advertasing of catalogues in Easter Europe Movie Russia International Avon's face > Regional Avon's faces •Poland •Russia •Italy > Turkey Vietnam Japan > RSA „trueglow” – promotion and advertisement in Eastern Europe Poland Magdalena Cielecka - actress > Slovakia, Czech Republic Dara Rollns - singer > Hungary > Russia Olga Budina - actress > Slovenia, Bulgaria, Macedonia, Serbia and Montenegro, Moldavia, Lituania, Romania > Men on the cover ;)‏ Puerto Rico Mexico Equador Internet webs – standarized but… Argentina, Bolivia, Chile, Paraguay, Urugwaj Common website of some countries Countries of Middle America • Bosnia , Croatia, Slovenia • Bulgaria , Macedonia • Finland, Lituania, Estonia, Lotvia, Moldavia, Romania Promoting actions and advertisements in connection to regional holidays 8th of March – Women's Day Promotion actions and advertisement in connection to traditional holidays Christmas / New Year Community programs AVON's fundation: •Walk Around the World for Breast Cancer •Emegency and Disaster Relief •Speak Out Against Domestic Violence In Poland: •Huge Live Campaign •Entreprenuer Women •Polish lady CAN! > •Takes place since the year 2005 •A series of events including charity concerts, conferences, workshops, marches,cross- country run, etc. • „Global connection Ribbon Tour”- “Connection Ribbon” Emergency and Disaster Relief •Idea of bringing help to the victims of natural disaster, terrorist attacks, etc. •„Avon Yellow Ribbon Pin” (since 2003)- for families injured or killed in Iraq; •Help for the victims of hurricane Cathrine, tsunami in Asia •Support for the families of victims of the WTC attack’s > •Operates since 2004; •Programme providing help for the victims violence in families; •Activity in respect to increase awarness of the problem, financial assistance for the victims; •Partner of the programme: Salma Hayek > Huge Campaign of Life- Breast Cancer Crusade > ‘Campaign…’ in the world’ Enterprenuer Women •Contest organised in the years 2000-2005; •Goal: promoting independent business activity of Polish women; •Idea of competition was looking for and introducing to the society the women leading own companies •Considered as the best example of actions promoting business women phenomena among the whole European countries > Polish lady CAN! •First career fair for women in Poland; •‘(…)We couldn’t be deaf for arriving information about the facts, that women need expertised support to develope their abilities and show that ‘Polish lady CAN…(Angelika Różyńska, Marketing Manager Avon Cosmetics Polska) •‘(...)We want to help our wonderful ladies in finding their own way in developing their own activity in profession and self- realization’ (Jacek Dziekoński, Dyrektor Generalny, Avon Cosmetics Polska)‏ > THANK YOU FOR ATTENTION!!! >