SAMPLE REPORT


Console & PC Games for Christmas


Introduction

This report will analyse the games available for purchase using a mixture of desk and field
research. The report will then make a selection of the best games available that are likely to
appeal to as many people as possible.


Web Based Research

According to CNET news The World of War Craft expansion pack recently broke all sales records.
Nintendo have sold 803,000 Wiis and Microsoft sold 317,000 X-Box 360s. According to Gartner analyst
Van Baker the Playstation 3 maybe harder to shift, because of its higher price tag. Key games
include: Wrath of the Lich King, Gears of War 2 and the latest edition of Call of Duty, from
Activision. On the Handheld front Edge reports that Nintendo DS continues to outsell PSP
significantly.




Surveys

The figures show that most people in the area prefer to play games on consoles. Comparing the three
age groups it is clear to see that DS sales are strongest among children although there is a
significant market amongst 24+ year olds. The PS2 is also still used by children.

The surveys also showed a keen interest from children and 18-24 to buy more games, whereas people
over 24 were less interested in buying games for themselves. This indicates that the main markets
for games and new consoles are children and 18-24 year olds. Many parents expect to buy consoles
for their children and they consider the Nintendo Wii to be a good choice for this.


Conclusion

The indicators show that children and 18-24 year olds are the main buyers of games and parents are
likely to be buying Nintendo Wiis for children.


Recommendations

The key console to stock is the Nintendo Wii, because parents are looking for gifts for their
children. The other consoles should be stocked in smaller quantities, because they are less in
demand. In terms of games, it maybe worth offering some packages with the Nintendo Wii and DS aimed
at children. 18-24 years old seem most likely to be buying PS3s and X-box 360s so the key games for
these systems need to be in stock and for the PC a good stock of World of Warcraft is essential.