Lecture 5. Marketing for cultural organizations

Date: 28.4.2015

 

Outline of the lecture:

I. Marketing in cultural organizations

II. Cultural consumers and purchasing process

III. Market segmentation

IV. Promotion

 

Students' presentations:

Arts as an investment/Jonna Mayra and Diego Jota Contreras

Art and money/Sophie Perez and Matej Godáň

Managerial objectives of symphonic orchestras/Agbeyegbe, Marvin

Presentation:

Lecture 5. Marketing for cultural organisations