Lecture 6. Management for cultural organizations

Date: 5.5.2015

 

Outline of the lecture:

I. Management in cultural organizations

II. Marketing-management model by Michael M. Kaiser and Brett Egan

- Artistic planning

- Aggressive marketing

- Building and engaging the “family”

- Incremental fundraising

- Controlling costs, reinvesting and building capacity

 

Students' presentations:

Race and arts / Maelle Trevillard and Louise Bonnefoi

Introduction to Paradoxes of Creativity / Hoang Thu Trang  and Maria Jose Lopez Martinez

Price discimination in broadway theatre / Victor Fromentin and Jonathan Mazat

Presentation:

Lecture 6. Management for cultural organisations