250 Oligopoly and Strategic Interaction We can illustrate the folk theorem using our Cournot duopoly example. If the two firm., collude to maximize their joint profits, they share aggregate profits of 2nm = fcs£/jr they act noncooperatively, they each earn nn = f"~';>2.1 The folk theorem says that any cartel agreement in which each firm earns more than and hi which total profit does not exceed can, at least in principle, be sustained as a subgame-perfect equilibrium of the infinitely repeated game. The folk theorem does not say that firms can always achieve total industry profit equal to that earned by a monopoly. It simply says that firms can do better than the noncooperative Nash equilibrium. The reason that exact duplication of monopoly may not be possible v.. that duplicating the monopoly outcome gives members a tremendous incentive to cheal unless the probability-adjusted discount factor is fairly large. However, the incentive to break the monopoly agreement does not mean that no cartel can be sustained. Firms-can still earn profits higher than the noncooperative equilibrium by means of a sustainable cartel agreement, even if they cannot earn the highest possible profits that the industry could yield. This is what the folk theorem says. Before leaving this discussion of the feasibility of collusion we note that the foregoing analysis implicitly assumes that a fair bit of information is available lo all the firms, including typically information on rivals' prices. However, many if not most cartels involve upstream markets where the colluders are suppliers selling to industrial firms. In such cases, prices are often privately negotiated and therefore unobservable although market share data may be collected. Nevertheless, recent work by Athey arid Bagwell (2001) and Harrington and Skrzypacz (2007) show that collusion may still be sustained in such cases if punishments can be imposed asymmetrically so that the likely cheaters are treated more harshly than other firms unlike the symmetric punishments applied in the trigger strategies above.15 In sum, once we consider a framework of infinitely or indefinitely repeated interaction between firms, there is a real possibility for sustainable collusive behavior among these firms, so long as the discount factor is not too low and the probability of their continued interaction is not too low. 10.3 EMPIRICAL APPLICATION 1 Estimating the Effects of Price-Fixing We have seen that both theory and evidence imply that the threat of cartels is a real one. Even so, that threat may be minimal from a policy viewpoint if, when they happen, cartels have only minor effects on prices and quantities. As we noted above, the folk theorem does not assert that the cartel can duplicate the monopoly profit. It only asserts that (he cartel members can do better than the one-shot Nash outcome. This leaves open the possibility that while cartels may be successful in raising prices above the noncooperative level, they may not raise them much higher. If that is the typical outcome, then there may still be little need to devote much effort to detecting and prosecuting such cartels. 15 An example would be the punishment scheme adopted in the lysine cartel in which a Arm that exceeded its production quota was required to buy that excess back from the other colluding firms. See Connor (2001). Price Fixing and Repeated Games 251 , litis, to evaluate fully the cartel threat, we need to have evidence on how market prices .ybuld typically behave in the absence of (or "but for") the cartel. ' Unfortunately, the "but for" price is never truly observed. Instead, the best we can do is infer that price using what we know about the industry c°st and demand parameter. Thus, -,rb could try to build a Cournot model of the market using cost and demand estimates to approximate the noncooperative price that would have prevailed had there been no cartel. Second, and related, we could solve for the price using the Lemer index in combination ',.l-p=$. p(N)>l-- (10.21) Clearly, p{N) is increasing in N:p*(2) = 0.5 as we noted above, p*(4) = 0.75, and p*(10) = 0.9. The intuition is clear. A firm in the cartel has to share the cartel's profits with other cartel members. As a result, the returns to collusion fall as the number of cartel members increases. By contrast, the reward for deviation is nm regardless of the number of firms N, The net gain from deviation is, in other words, more profitable as industry concentration falls. This result extends to the Cournot case as well as to the Bertrand case. Note, too, that detecting noncooperative behavior by arty one firm is more difficult when there are many firms. Since detection of cheating is essential for the success of the cartel, high concentration again makes collusion more likely. Hay and Kelley (1974) provide compelling support for the proposition that industry structure matters for the likelihood of collusive arrangements. Their analysis of successful prosecutions of 62 cartels by the U.S. Department of Justice from 1963-72, summarized in Table 10.7, shows that the extent of collusive behavior depends substantially on the number of active firms.21 it Significant Entry Barriers Easy entry undermines collusion. Suppose that an entrant does not join the cartel. Ease of entry weakens the ability of the cartel to maintain its goal of higher profit. Suppose, Table 10,7 Cartels and industry concentration Number of Conspirators 2 3 4 5 6 7 8 9 10 11-15 16-20 21-25 >25 Total Number of Cases 1 7 8 4 10 4 3 5 7 5 2 - 6 62 Trade Association - - 1 - 4 1 - 1 3 1 1 - 6 18 Concentration Ratios Concentration (percentage) 0- ^25 25- 50 51-75 76-100 Total Number of Cases 3 9 17 21 50 Source: Hay and Kelley (1974), Concentration ratios were available for only 50 of Ihese cartels. We comment on the importance of trade associations.