M§ nm y§§}K Kffi &fT fi-§ & H fr,ffi nfŤ
itrA3 jl{L:Jl bi;
rpAíVll\4ATi/lKA
T§KC"l-
l-..lABh{Kt4
CťlTyA1_1t4,q
Bblpa)fi€Hne q€negutx otnoureHtlů
PenytaquR xax qacTb nHoecTíquorrroň
npHBneKaŤenbHoCTlt KoMnaHr]l
íloagpaanexue Kí!r€HŤoB
í napTHěpoB
(Doprnnpoeanue !,tMnAx(a
6l K"*o"ol Tpn KnxrqeBbtx KoMnoHeHTa Artf, Qopnnnpoeaxran
nonoxraTenbHoro nMHAxa xorvrna xun ? ílpov nraňre MHeHuR pa3H blx
cneqt|a'lnCToB 1,1 BblcKaxllTe csoě.
Banenmuna (cexmop dusneca - odpazoeamenauote ycnyeu):
fl ,qynnarc, qro acéHaqhHaeTcff c KaqecTBa caMoro ToBapa, 3aTeM
cfleAyeT yMeHne ero npenoAHecTn cBoeMy KfiheHTy: 3To ynaKoBKa,
arrvrocQepa MecTa npoAaxrí, caM npouecc npogaxyt. 14 rperue $opvrn
posan ne o6qecrBeHHoro MHeH nfl qepe3 cpeAcTBa rýaccoaovl
nrrSoprrnaqrarzr.
llpuna (cexmop dueueca - MalauHocmpoeHue):
Ot t ptrneu H ut řl ct unb, peKnaMa, o6uleH me yl B3a nMoAetžcrene
c KnileHTaMn.
§uumpuú (cexmop dusneca - uuSopnal|uoHHble mexnonozuu):
Onpmennutú eusyanaauřl ctnnb, gpyxeno6Hoe o6qenue c KnneHTaMýt
il BHnoflHeHne AoroBopěgrrocretž w o6eulaanú B cpoK.
Caemnana (cexmop duzneca - nonuapa$uaecxue ycnyau):
On gaHcoeafl nopff Aoq HocTb, BHnMaTen bHoe (uareprrrHcxoe)
oTHouJeHne K 3aKa3qLíKaM, yHnBepcanbHocTb (wnpoxwřl cneKTp)
npeAocTa Bnfl eMblx ycny r.
6lnRr""AuTe npnMepbl Komna nnýt uspa3Hblx orpacneů 6n3xeca, KoTopble,
KaK BaM KaxeTcfl, o6na4anr nonoxilTenbHblM l,lMlíAxeM Ha pblHKe eaureň
cTpaHbl.
O 6p az e q: 1-1 por ssogcTBo n po.qyKTo B n ilTa H yln
- N est I e.
AeroMo6nnu -
6ulrosaR TexHnKa Cna4ocrn
-
f*t
t
,íEl Kaxne xapaKTepucTllKt{ ,Tlnx MapoK nomorapr nrn Qopr,nupoBaTb
nofi oxnTenoxulň nnangx?
KaqecTBo npop.yKJ.]nn, HaAexHocTb, BKyc, peKnaMa, BHmMaHile K AeTanflM,
cepBnc, Fa pa HTylF, Bblco Koe KaqecTBo o6cnyxn aa nna, gvzaňn
KaK MoxHo cKopee - as Soon aS
possible
yMeTb pa6oraru B KonneKTnBe - to
be able to work in a tearn
npnHilMaTb Bo BHnMaHne - to take
into account
no3ApaBnfl Tulno:4paar t (xoeo?
c ueu?) * to congratuiate
npa3AH]4K14 - ltol idays
Qnnancoean nopflAot{HocTb financial
integrity
ycnneH]4e - strengthening,
reinforcement
1. flenoaoň KocTKrM -
2. Heo6xo4l4Mo KaK MoxHo cKopee
3. KounaHnn </'lanTay> exerogHo
no3ApaBrf€T
4. fl nqnutň nMilAx coTpyflHilKa
3aBucní, B ToM qilcne,
5. Bnnrnanne K AeTaIRM cTano
3anoroM ycnexa
6. (DuxaxcoBaf, nopf,AoqxocTb a)
or ero yMeH!!í pa6oratu e
KoíneKTilBe.
6) csonx KflreHToB n naprnépos c
Poxgecreou.
e) aro o6REarenunafl qacTb nenoBoro
3TrKeTa.
r) o4na n3 rnaBHblx cocTaBnfltou{t4x.
R) nonoxnrenbHoro rtMl4Axa KoMnaHnil.
e) sanycrnrb peKnaMHyo KaMnaHnto Ha
TeneBnAeHuyl.
x) tuHornx blx KoMnaHnr.
@ n 12.1. Cnyrrraňre npaeunbHoe npon3nouleHue (noB. ílosropnňre Bcrlyx.
9uraňre Bcrlyx.
tsHnMaTenbHoe oTHoueHue (x xouy?
x ueuy?) - attentive attitude
AenoBble clfl3l^ - business connections
cBfl3n c o6ulecraeHHocTblo - pubiic
relations
AenoBafl oAexAa - business clothes
Aenoeoň KocTloM - business suit
n pon3Boíqilrs/n ponasecTýt xopouJee
BneqaTneHne - to make a good
impression
Soprvrvrpoeanne o6qecrBeHHoro
MHeHnfl - formation of public
opinion
6) Co.ra"bTe npegnoxeH]|í ns $parrneHToB B nesoň n npaeoú KonoHKax.
@ OO""aHl{Te 3Haqexne GnoB n aupaxennň.
O6paseq:,[enoeule cBff3l4 - cBR3ý1, KoTopble MoxHo ncnonb3oBaTb Afln 6nsnec-
qeneň.
11oa4paeneHNe -,.,.......
lenoaan oAexAa
O6qecreenHoe MHeHne
@Vnorp"6nnR rrogute cnoBa, GoGTaBbTe nnTb npegnoxerltň.
Bulpaxenue qeneBblx orxoruexnň
Ta6nuqa 20
6l flononHuTe npegnoxeHuf,. Ynorpe6nre npeAnorn; Onn, e qenf,L c I4eIbKr,3d.
1. .,,"....,.....,.. . ynyquJeHrF KaqecTBa o6cnyxneaHnfl KoMnaHilfl npoBena ilccne5oBaHne <TatiHuttZ
noKynaTenb> B cBol4X Mara3nHaX.
2. Eri xyxrro BepHyTbcF e oQrac .....,.. AoKyMeHTaMn.
3. Apxeonorn eAyT a Ernnet ,...,,." naňrn cnepblApeBHnx qnennulalluú.
4. Mora acckícTeHT noexan Ha BHcTaBKy....,".....,,............,...., o6pasqaMn npoAyKl-1l4l/l.
5....,.,..,.,....,,, ycKopl4Tb npoqecc paccMoTpeHnfl AoKyMeHToB oHt4 noexanil B Ml4Hl4cTepcTBo.
6. ,..."......,.,."....,.,,.,.. coTpyAH14KoB 3aKa3ann Srapnnerrnyo AenoByto oAexgy,
7. ....,......,...,....,,...".. ycl4flenrrn 6penpa <AnuSa> opraHn3oBana peKnaMHyo KaMnaHfib.
8.,[rrrperropy npon3BolqcTBa HyxHo exaTb "..,...,,.. HoBblM o§opygoaaHlleM.
Tadnuua 21
61 3"*o"*}rTe n pepnoxe'uf, , Bbl pa3uTe qeneBble oTHoueHlifl .
an
Bulpaxexue qeneBblx oTHoureHuú a npocrom npegnoxeH}rll
Cpegcraa BbtpaxeHufi
qeneBblx oTrouexnů
ílpnrnepul
pJlA
(xoeo? qeao? + Genitive)
flnn nonyveHrff 3Toro 3aKa3a norpe6osanocb MHoro ycnnnh.
flnn QoprvrvrpoBaHilR o6qecrseHHoro MHeHHfl oHn npwlnexapr PR-
areHTcTBo.
B qe,lf,x
(qeeo? Genitive)
Hoqup B qeflf,x 6eEonacnocrn s o$nce Aexypl4T oxpaHa.
c qenblo + rxQ. / Feao? +
Genitive)
Onu npra6uwn aVltannto € qenbK, noAnncaTb fioroBop o Qpanvaňsnnre,
OHn npra6o nw aVltanwo G qenbx, nopnncaHyíf AoroBopa o Qpanvaňsnnre.
rnaroíbt AB]ixeHnR + 3a
(qeu? + lnstrumental)
rnaro,tbl |qBylxeHr/tfl +
ilH0.
Cnoprcmenbl eAyT Ha copeBHoBaHile sa no6eAolř.
MeHe4xep npnurěn a xa6rHer 3a AoroBopoM.
OHa npnexana e 6onuutori ropo4 ncKaTb pa6ory.
Kax4olřr rog 3O-ro gexa6pn oHu eAyT no3ApaBnfiTb KflneHToB c Hosotr\n
roAoM.
Butpaxenne qeneBblx oTHouenuň s cnoxHoM npe4lroxeHull
Cpegcrea BblpaxeHrnR
r{eneBblx ornoutennli
ílpnrnepu
(Ann toro) qro6uI + rnHQ.
(c renn) qro6ul + rarrS.
Menegxep Tu{aTenbHo roToBilncf, K BcTpeqe/ qto6u npon3BecT}l xopouee
BneqaTneHue.
|-lepeg scrpevela oH HaAeBan oqKn, Anf, roro qroGul BblrníAeTb yMHee.
Oua npnrnac!4na nx c TeM, qro6cl coo6ulraru HenpnflTHylo HoBocTb,
(nnn roro} qro6cl +
rnaFon B npoul. Bp.
c rerrir qro6bl + rnaron B
npouJ. Bp.
flnn roro qro6ut Bac noHilManil, BaM HyxHo pa6oraru Hag
npon3HoueHileM,
flpo4aeLlur o$opnnrrrnra BnTpwHy Mara3mHa no-HoBoMy, c reu qto6ul KnneHTbl
o6paulanra BHrMaHne Ha hx HoBl4HK14.
[,AJ tlpoqnraňre cTaTbK, !l oTBeTbTe Ha Bonpo(bl. B otgerax ynorpe6nnňre
BblAeneHHble CnoBa.
1. Kax a saueň KoMnaHilyl oTHocffTcÉ x SoprunpoBaHilto ur,angxa?
2. Kax Bbt ct{ilTaeTe, KaKne ýí3nepeqilcneHHblx npilqilH MoryT noBnnffTb Ha
oTcyTcTBrle cnn bHoro nonoxnTefl b H oro nMilfqxa xomna H n n ?
a) pyxoaogciso ro^nnaxil fi HeEooLleH il BaeT BaxHocTl4 qeneHa n pa BneH Horo
nocTpoeHilff 14Ml4Axa KoMnaHnil;
6) xe4ocrarou Hoe QnnaHcilpoBa H ne pexnannnoň AerTenbHocTl4 KoMnaHn n;
e) HegocraroK Ha pHHKe areHTcTB, npo$eccr,roHanbHo 3aH]4Matoqrxcn
KopnopaTnBHbl M ylMl4AxeM.
PEnyTAul/fl KAK LlAcTb 7l H BEcTl/ul/oH Ho14
n Pfi Bn EKATEn bHocTl/ KoMnAH 7t l/
Kaxrnn 6yger Baue BneqaTneH]|e o KomnaH![B, rge ceKpeTapb Ha pecenltleHe
urHopl4pyeT Baue npncyrcrane? 3axorure nil Bbl nocne 9Toro coTpygHLiqaTb
c gaHnoti xounanueň?
Bu noxn4an n xorga-H n6ygb l4HTepHer-ca tiru HyxHblx opran nraqm tIl, orKa3blBaffcb
oT t4x ycnyr n3-3a xaoTfiqHoro pacnonoxeunn nHQopMaqvn |Ánn
6pocxoro guzaúaa?
Bcě sro npilMepbl xonnnannli, B KoTopblx He se4ěrcn qeneHanpaBneHHaR
pa6ora no nocTpoeHro ilMl4Axa. MexgyreM ilMklgx Bcerfla coqnanuno o6ycnoBneH
t,, aKTnBHo sosgeňcreyer na o6qecTBeHHoe MHeHhe,
Kopnoparnexulň nMll4x - aro nexrřt o6pal KoMnaHnyt, To, KaK npeAcTaB.nff
toT ce6e eé o6ulecraenHocTb, naprněpu, KoHKypeHTbl, rocygapcTBeHHble
cTpyKTypbl L1 caMýícoTpyAHl4Kt4 opraHlÁ3a1wvl. Ox guQ$epeHqnpyeT
KoMnaHltxl xa Qoxe4pyrnx, AeMoHcTp[pyeT eě ornnqnreflbHble KaLlecTBa,
nogvěpxneaeT AocTotllHcTBa.
Croumocru npeAnpilílTl4n t4 coBoKynHaR cTol4MocTb ero nMyqecTBa Bcerfla
pa3nnqHur. 3ry pa3Hnqy oTpaxaeT AenoBaF penyTaqnf Qupvtst, KoTopaF
cTpot4TcF Ha ocHoBe uMilAxa opraHil3aqnn.
Ecrs nemano npilMepoB npogax poccnřact<vx ra sapy6exHutx xomnaHilň,
KoFAa cTol4MocTb 6peHga BHue cTol4MocTýl MaTepnanbHutx axrfisoe, HanpnMep,
Kopnopallkln oMoppmc) B oKTF§pe 19B8 r. Kynnna ónpruy <KpaQr>
noqTn sa 13 nnnpg AonnapoB C[UA, qro B qeTupe pa:a 6onsue 6anaHcosořl
cTol4MocTyt arori $rapnnut (ncroqnux - www.aup.ru). 3ro roBopl4T o nonoxilrenuuoti
genosoti penyTaq}ín KoMnaHrr <KpaQr> n o ToM, qTo, noMrMo MaTepnanbHblx
aKTilBoB il naccnBoB, KoMnaHnfl nMeeT HeKne HeMaTepnanbHble
Qa xroput, o n pe4enfl lor4ne eéo6ulyro cTot4 MocTb.
locrnxexne nofioxýtTenbHoro KopnopaTilBHoro nMnAxa - ocHoBHafl
qenb KopnopaTilBHoro ynpaBneHýífl. llpo$eccr,roHanbHo aucrpoennsItZ
llMllAx - 9To ocHoBa, Ha KoTopotir $oprvrrrrpyeTcfi AenoBaff penyTaqiln.
KopnoparneHuň nmrgx NMeeT pnA ocHoBHblx xapaKTepvcTÁR:
- qeneBaff ayryvlTopvn (Ha xoro paccqnTaH yrrrnragx);
- csolžcraa KoMnaHnn n 3HaqeHnR nx oLleHoK;
- BpeMfl cyqecTBoBaHnfl nMnAXa;
- ycroňuunocTb ]|Ml{Axa;
- ypoBeH b n03ilTt4BHoctn/ ueratuaHocT}l;
- 3aTpaTbl Ha Co3AaHl|e u noAAepxaHne uMunxa.
lÁuugx Qopnnrapyercn cneqilaflwcíaun npn noMol4yí KnaccuqecKhx MapKeTnHroBblx
KoMMyHnKaqntl: pexnamut, PR, lzlntepHeTa n r.p. Kaxgoe h3 9Tl4x
Cnoaa n cnoBocoqeTaH]|R
il3 TeKcTa:
BneL]aTneHne o KoMnaHnil }íltů;Jt4!,i,
KcT*pble B$3bl Ba 8T
Kůfilfi*H?lfi
coqfianbHo o6ycnoanex s*cia!iy
conditicned
KopnopaTnBnuň unnrgx n6pa:
K*M n a H 11 l.{, pefi yTa ti,l}:l
x*MnaHi,lýl
oH .qn$QepeHqilpyeT
KoMnaHn}o Ha $oxe Apyrnx Ol-i
pá3Jifi qa€T, ůTfi ,1 qaeT
HoninaHilR} oT spyři,{X
Nomnaxnt]i, pa6oranqltx
s Tol1 xE c$*pe
ycrolrtunaocTb ýlMLíAxacra
6 ian u xocTb 1,1 M rl.qx{a
3aTpaTbl Ha co3AaHile il
noAAepxaHne nMrAxa (peÁCTBe,
KoTopble TpaTET ř-,a
co3AaHile L1 nů§áepxaHi,le
,,lNltlAXa
i1
§,i,
cpeAcTB ilMeeT cBoH nfltocbl 14 MllHycbl. [lorronay cneL{nanncTbt coqeTatoT oT- ffiE
AenbHHe KoMMyHilKallnil Mexgy co6ořr Ao AocTl4xeHnfi HyxHoro aQQexra. G
I7o uamepuanaM cmambu E, Cuuexoaoú, www.e,xecutive.ru *
€ts
ocHoBHafi
KopnopaTnBHbl14
qeneBaff
MapKeT}íHroBble
nofloxl,íTenbHafl
ooqecTBeHHoe
6| CocraebTe GnoBocoqeTaHun n3 cnoB s neeoň n npasoň KonoHKax.
MHeHyíe
qenb
}íMl4Ax
penyTaqMn
KoMMyH1,4Kaqnn
ayAilToprtff
no3APABnEHuE KnilEHToB u nAPTHEPoB
fB Oreerure Ha Bonpocbl.
1. Baula KoMnaHfin no3gpaBnfleT cBorlx KnileHToB c HoeHNa rogotvt?
2. Mlroro nu npuxo1lÁT no3ppaBnennta c Hosutí\^ rogoM Ha nMR saueň xomnanrn?
3. Kar Bbl ctlt/íTaeTe, TpaTnTb cpeAcTBa KoMnaHnyl Ha no3ApaB!4TeflbHHe oTKpblTKul yl
noAapKýt Ans KnreHToe - aro ... ?
a) Ao6pan TpagnLlnff, KoTopafl cny>KÁT Ha nonb3y vun6ň<y KoMnaH!tl4
6) goporocrofl u{a8 Heo6xopnrrnocru
s) qacru 6ilEHec-srfiKeTa, KoToputtt xeo6xogruo co6nngaru
r) sulnyxgeHHafl TpaTa AeHer KoMnaHrl14
g) ceoero po4a nHBecTnqnn B áonrocpovHble B3afiMooTHoúeHnfl c KnileHTaMn
fB no.roTpnTe BapuaHTbt no3gpaBnennň c Hoeulnn rogoM n Poxgecreonn. Kaxne no34paBn€H]|f,
nogxognTAnf, AeíoBbIx naprxěpoe nnh Kn!fleHros? Kaxoe no34paBneH]|e Bbl 6ol xorenra
ncnonb3oBaTb Arlf, cBollx xnlaexros?
fiycru HoeHň roiq, qTo Ha nopoFe,
Borir4ěr e Bau AoM KaK go6porla gpyr.
l-lycru nosa6ygyr x Barr gopory
fle,{anu, HeB3roAbl r HeAyr!
[lycru npnqyí B ro1y rpflAyqeM
|Áypaua, n ycnex!
|-lycru orr 6yger caMdM nyqu!4M/
CaruuItvt palqocTHblM gnn scex!
Hoestti rog n PoxgecTBo - BpeMn 3ara.qb|BaHhR
xenaxnň. llycrs Barun cauue cMenbte xenaHnn
c6ygytca!
C cannulrrnr Hannyqul/'MlA
nOXenaHnflrrnn S XOaOm rOgY!
[losgpasnneu Bac c Hoeunn rogoM n Poxgecreorvl!
Xenaerrn ycnexoB n 6narononyunn, Snnaucoaoň
ygaqyt, na,qéxnutx naprněpoa il BepHblx xnneHros!
I1ycru He Bcerga B HatrJHx Aenax conyTcTByeT ygaqa,
Ho BepHocTu naprrrépoe ocraércn Ha roga.
C HoeH^^ roAont!
6) Co.rapbTe no3ApaBfleHne c Pox4ecraoru u Hosum rogoM oT nmeHn eaueň
KoMnaHnn Ann Baunx KnneHToB nnrr naprxěpos.
@ ftrZ.2. íIocnyuaňte uxtepebK, !l oTMeTbTe npaBnnbHbte oTBeTbl
Ha Bonpocbl.
1. Karue n3 nepeqy{cneHHblx Hnxe KoMnoHeHToB, no MHeHnrl Axronnnut
|-onRxogoti, BxoART B noHFTne <rnnngx>?
a) 6peng
6) lanccnn
a) rpaQnr pa6orut
r) xynurypa KoMnaHilrl
g) xavecrao npogyKTa
2.Karnmn yHnKanbHblnnn oco6enxocTRMt4 o6na4aer npoAyKqnn sroli xoí\ÁnaHiln?
a) npoRyxqilR yt3roTaBnuBaeTcfl no cTaprHHblM peqenTaM
6) s npousaogcTBe ncnonb3y}orcR HoseňuJile TexHonoFil14
g) ace KoMnoHeHTd RBnfltoTcfl HaTypanbHblMt4
r) aro pyvnan pa6ora
3. C noruoqbp KaKnx KoMnoHeHToe <HarypanbHaff KocMeTnKa> cospaěr qenocTHoe
BocnpnflTne nMn.qxa xonnnaH nn?
a) órapnnennuň crnnu KoMnaHun
6) anayanunoe oQoptnneHne Mara3nHoB
s) ynaxoexa npoAyKl-1l414
r) óopma npoAaBuoB
Gl nocnyuaňre nnrepeun eulépa3 n onpeAenl|Te, KaK]|e l,leytaepxgetllri
BepHbIe (B), a xaxue - noxxute (Il).
1. O6urqxo <HarypanuHaH KocMeTnKa> caMa nqeT napTHépoa gnn
Qpauvaňrnnra.
2. B npounoM rolqy 9Ta KoMnaHuA npnqnMana yr{acTa4e s rpěx BHcTaBKax.
3. CerogHn Ha BHeuHeM pdHKe KoMnaHilR <Harypanuuan KocMeTnKa>
nMeeT yxe'l 47 Mara3ilHoB.
4. 1-lonoxurenuxutlž nMnAx KoMnaHnn - 3To ocHoBa eě ycnexa.
B/n
AHrorrnxa |-onfixoBa,
pyKoBo§uTenb oTAena
MapxeTuHra
KoMnaHH!l
<Harypanuxan
KoCMeTuKa))
Texcr nnrepssto
cu. Ha crp. 148
e npunoxenrn 2.
1:
Komnannn 6ulna ocHoearra s 2001 ro4y B Coqn. Cgo}o nepBylo KofineKqilio olqexgblgnn npoQeccnoHanbHoro
cnopTa Streamline paspa6arusana npi4 yqacívitA cneLlýíanrcToaVlac-rmyTa cnopTa r gsnxenun.1-1ptt
KoHcTpyt4poBalnn arotž ogexgbl y.-lLITHBanrcb Bce HrclaHcbl, xeo6xo,qnnnble cnopTcMeHaM AnF AocTnxeHnF
Ha ilnyq u ýíxpe3yn bTaToa. 3ra xonn eKL{}lR t4Mena orponn H lt ň yc n ex.
Cero,qHn 3To yxe KpynHafi KoMnaHnf, KoTopaF npeAcTaBneHa KaK BPoccvln,TaK il Ha MexlqyHapoAHoM pblHKe.
AccoprnrraeHT KoMnaHn]4 BKntoqaeT ogexAy n o6yas 4nn npoQecciloHaflbHoro r nrc6nrenbcKoro cnopTa.
@ttpvreHHule Mara3fiHbt Streamline oTKpblTbl Bo Bcex KpynHblx ropogax Poccutt, n olvl oTrl14qatoTcfl cTí4rlbHblM
o$o pnnn eH nerin ra 6esyn peq H blM o6cnyxn sa H fi eM.
Ceorc ívlnccnro Streamline B!4.qfiT B noMol4l4 rttoAflM ocyl4ecTBnffTb l4x MeqTbl o 3AopoBbe, KpacoTe n ycnexe.
1.Paíorařlre B Manblx rpynnax. Bul pa6oraeTe B oTgene MapKeTuHra KoMnaH}íl4
Streamline, But nonyvnnn 3 npegnoxeHilfl o cnoHcopcTBe.
2. OsHaxoí\abTecb c npepnoxeH vaMlA. O6cyprre a csoeň rpynne, KaKoe w3 lTnx
npe4noxeHu ti orgeqaeT ilMl4gxy Stream l ine.
3. Bur6eprare oAHo MeponpunTile, B KoToporrn Streamline nprMeT yqacTile,
4. B o6rlevr rpynne paccKaxnTe o ceoém peueHrh r,r o6ocHylare ero.
Poccraňcxafl ac(or|lraquf, cnopTuBHblx TaHqeB Anf opraHn3aqn!! Oecrneann
cnopTilBHoro TaHqa e r. Kpacxogape nuler QliHancoabtx naprněpoe B Kar{ecTBe:
. reHepanbHoro cnoHcopa;
. cnoHcopoB.
ílaprněpa nn n pegocTa Bn, KrTcfl uJ Hpol{ue Bo3MoxHo cT|^ Ana peKnambl:
. pa3Met4eHue JloroTilna KoMnaHilr Ha Bcex peKnaMHblx MaTepnanax Qecrnaann;
. pa3Meu.leHne 6anHepoB n nnaKaToB cnoHcopoB B 3anax, rAe npoBoAflTcE 3aHflTl4F
y] Meponpilflrnn Qecrnaann;
. peKnaMa cnoHcopoB na caňre Qecrneann.
A raxxe 6ecnnarnue 6rnerut Ha Bce MeponpnflTng (Decrusann cnopTl4Bnoro ranqa!
O6ulnň Grogxer Qecrnaann cocTaBnffeT 40 000 espo.
Bxnag reHepanbHoro cnoHcopa - 10 000 eepo.
Bxnap cnoHcopa - 4 000 eepo.
Y cnoena na prHěpcraa o6cyxga oícA uH AnBngyan bHo, n p r H nMaR Bo B H l4Ma H ne
noxenaH ilr, Hy)KEbl yl Bo3MoxHocTl/ KoMna H hn-cnoHcopa.
Konraxrnoe nu{o: Mapran H n xnrrHa. E-ma il : marija@festival.com.
§$ ,il i::.i,;
Enaroraoplarenoxu ůóong <HacnepneD opra Hn3yeT png GnopTl,l BHblx GopeBHoaaxuti gnn
gereň fl eTGKl,lx Aorvros [exrpan b Horo peru oHa Poccn n.
<Hacnegue> urqer QnHancoBoro naprrrépa Ann opraHn3aqiln h npoBeAeHilfl cnopTýlBHblx
copeBHoBaHnú nna gereti r3 AeTcKt/X AoMoB c qenblo uaňtn K)Hble cnopTt4BHble AapoBaHnF.
Bpennn npoBegeHní: ý1 loH blaBrycT.
ýqacrnnxla: AeTil ot 7 ao 14 net fi3 EeTcKllx AoMoB t]eHrpanonoro perfioHa Poccun.
B npoexte npumyT yqacTne n3BecTHble poccttticxre cnopTcMeHbl t4 TpeHepbl.
O6ulan GyMMa AnR peanil3aqnn npoeKta - 12 500 eapo.
Konraxrxoe nnqo: Vlpuna 9epnutuěea, MeHeAxep npoeKTa. E-mail: irina.chernisheva@nasIedie.lv.
l4egaxlte KHl|r![ Haranuu Koxnxuxoň
<Cnoprnsnan MeAnqnHaD.
Aarop Klvlll^ - l43BecTHblržr poccnricxttiň apau, cneqilann3npynqrttcn Ha cnopTllBHblx TpaBMax,
B xnnre n3noxeHbl ocHoBbl o6uleú n qacrnoti naTofloriln B acneKTe cnoprneHoň MeAhqy{Hbl, npfiHqnnbl
Bpaqe6uo-negarorilqecKoro KoHTponfl 3a npeAcTaBnTenflMn pa3nilqHblx cnopTt/BHblx cneqnanwsa4uú,
Bonpocbl, Kacatou-lmecfl MeAnLlýlHcroro o6ecneljeHrf copeBHoBaHurr7. CneqnanbHble
pa3genbl nocBnqeHbt oco6ennocrnm apaue6Horo KoHTponR 3a nHblM14 cnopTcMeHaMn, xeHl4nHaMn-cnopTcMeHKaMil
n nnqawn cTaplxylx Bo3pacToB, 3aHnMaOu-ll4Mt4cfl o3AopoBrTeflbHblnnn Qopvraun
Qranvecxotí xynuryput.
Engxer npoeKTa
PacxoAu Cymma, EUR
fl uaatan-nnaxer o6noxxtt 200
,[nsatžn-nltaxeT KHrril 1 000
Bépcrxa Ktnrn 1 200
lulnnocrparnaHltň pn4 600
Vlegauue Klnrw (rnpax 2000 exseMnnnpoa) 8500
lároro: 11 500
B nraqe KoMnaHní/ Streamline aBTop raqer QnHaHcoBoro naprHěpa, xoroputta so:utuěr Ha ce6R
50 o/o
QranarrcnpoBaHnR npoeKTa.
Bog^^oxHocTil lqnfl naprněpa:
. ynoMl,tHaHne ilMeHil KoMnaHnn B Haqane Klnfn, B pa3Aene <6narogapuocTýl);
. noMeu{eHilenoroTilna KoMnaHiln Ha 1-ň cTpaHýíqe n3$a+nfl;
. peKoMeHAa qn ýía BTopoM KH n rn KoMna H il n-na prHépa Anfl q nTaTen eh uzpauua,
Koxraxrnoe nliqo: EneHa Manul u.lesa. E-mai l : e.mal ishevapkn iga.ru
Pa6otaňre B napax. €ocrastre Auanor no tene$oxy.
Ogna ns Bac - pyKoBoAnTenb oTAena MapKeTilHra. Bropoti - npeAcTaB!4Teflb
KoMnaHiln - opraHh3aTopa MeponpnflTnfl, xoroputti npncnan npeAnoxeHfie
o cnoHcopcTBe.
§ Cu"*"ptrtú pasroaopa cM. Ha cTp. ]58 B npilnoxeHlttt 3.