Industry Attractiveness Analysis Average Integration Technology Service Cost Position Price Policy Distribution Brand Identification Specialization Product Sales Concentration Vulnerability Profitability Market Diversity Ease of entry of new firms Growth Potential 0 1 2 3 4 5 6 7 8 9 10 Unattractive to Attractive Industry Attractiveness Analysis Assumptions Growth Potential Ease of entry of new firms Market Diversity Profitability Vulnerability Concentration Product Sales Specialization Brand Identification Distribution Price Policy Cost Position Service Technology Integration Average General Findings: 0