Seminar
Ing. Pavla Odehnalová, Ph.D.
Office 550, mail: odehnalova@mail.muni.cz
Office hours: WE 9:00-11:00

Assessment methods
•Active participation on seminars – case studies, solving the problems, 2 absence allowed
•Elaboration of seminar paper (written followed by the PowerPoint presentation) min limit 60% for
paper
•Course is completed by the written exam with max 100 points
•Evaluation of the course:
•A: 100 -93
•B: 92-84
•C: 85-78
•D: 77-69
•E : 68-60
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Test
• There will be the occassion to write the test during the course without evaluation. You can
prepare yourself to final exam ;)

Seminar paper
•Seminar paper – written followed by the PowerPoint presentation cca for 15-20 minutes
•1 seminar = 1 presentation

Written document ( seminar paper)
•5 pages (1800 znaků na stranu)
•Application  of theoretical background into business practice
•Min 5 references ( not websites), theory – 2 pages, practice – 3 pages.
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Powerpoint presentation
•Prezentation will contain introduction, theory and business practice
•Presentation for 15 – 20 minutes
•Pictures and videos are welcome!  ;)
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List of themes
•Porters value chain
•Business specifics in SME or Family business
•Demand and customers behaviour
•Business environemnet analysis
•Primary activities ( PVC)
•Supporting activities ( PVC)
•Innovation
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