Seminar
Ing. Pavla Marciánová, Ph.D.
Office 550, mail: odehnalova@mail.muni.cz
Office hours: WE 10:00-11:00

Assessment methods
•Active participation on seminars – case studies, solving the problems, 2 absence allowed
•Elaboration of seminar paper (followed by the PowerPoint presentation) min limit 60% for paper
•Course is completed by the written exam with max 100 points
•Evaluation of the course:
•A: 100 -93
•B: 92-84
•C: 85-78
•D: 77-69
•E : 68-60
•

Test
• There will be the occassion to write the test during the course without evaluation. You can
prepare yourself to final exam ;)

Seminar paper
•Seminar paper –PowerPoint presentation Theoretical background followed by practical implication(
video, case study) cca for 15-20 minutes
•1 seminar = 1 presentation

List of themes
•Porters value chain
•Business specifics in SME or Family business
•Demand and customers behaviour
•Business environemnet analysis
•Primary activities ( PVC)
•Supporting activities ( PVC)
•Innovation
•