Exercise 1 Which of the time expressions below do we usually use with the present simple/present continuous? usually, this year, every day, now, often, nowadays, once a month, currently, at the moment, these days the present simple: usually, every day, often, once a month the present continuous: now, at the moment, this year, currently both: these days, nowadays Note: You can often find exceptions to the rule. E.g. I didn't receive the letter but it hardly matters now. (the verb matter cannot form continuous forms) Exercise 2 Decide whether these sentences are correct or incorrect. 1 Exchange rates currently operate to the advantage of exporters. is operating 2 Older people are returning to classrooms for instruction in everything from operating a mouse to mastering spreadsheets. OK 3 This flowchart is showing the steps you need to take in order to liquidate your company. shows 4 A: On your CV it says you speak Chinese. OK 5 B: Yes, in fact, I'm currently taking private classes. I'm thinking Chinese is going to be a very useful language in our sector." think Exercise 3 Complete the sentences with the present simple or continuous: 1 Powerful brand names create strong customer loyalty. 2 Because the company made a loss last year, the marketing department is trying to reduce costs. 3 This year Mary Kay is investing over 100m pounds in R & D. 4 We usually develop brands that say something. 5 Our company offers a full range of cosmetic products. 6 Does Burberry outsource its products? 7 He always buys Armani suits. Do you usually buy designer brands? 8 IBM is now reacting to this demand. 9 They're testing a new brand at the moment. 10 The marketing department always keeps within its budget. 11 Many consumers prefer well-known brands. 12 He doesn't choose clothes with large designer labels. 13 Are you still working with those designers? 14 Are they offering a good discount during the launch period? 15 The number of people shopping online is growing. 16 We're looking for an advertising agency to help us get into the American market. 17 Our company does a lot of business with overseas customers. 18 We still owe $1,000 on our car. 19 After last year's long dry summer, business is booming for irrigation companies. 20 Our division includes IT consulting and e-business services.