Marketing Research own creativity
Anastasiia Shekhovtcova
Noelia Romero Estevez
Marketing 1
07.2.2016

[USEMAP]
WHY MARKETING RESEARCH IS IMPORTANT?


WHAT IS “MARKETING RESEARCH” ?



MARKET RESEARCH METHODS



CUSTOMER PORTRAIT GAME
We need to have:
1 customer
3 experts (2 girls, 1 guy)
Few teams consist of: 1 manager and 3 designers

PRODUCT RESEARCH
= component of market research whereby the characteristic of a good service , that will satisfy a
recognised need or want, are identified.

CONSUMER RESEARCH



OBJECTIVE OF THE GAME:
Company’s representative and his experts give to team managers a task to develop beauty products
and also gives few customer’s portraits. Managers should analyze portraits and understand the task.
After that managers explain to their designers main features of task, designers should create their
own design for product’s package in 10-15 min. After that manager should explain all team’s vision
and benefits of design to representative and experts. Experts evaluate projects according to given
criterias. Team, which analysed, explained and created the closest one to criterias package is a
winner.

THANK YOU FOR YOUR ATTENTION!