6. Kvalitativní výzkumné designy: Jaký postup zvolit, abychom získali kvalitní data II.
Výstup z učení:
Student bude schopen:
- odhalit a pojmenovat základní problémy ve výzkumném designu a v závěrech vědeckého textu,
- zvolit vhodný design pro zodpovězení výzkumné otázky.
Na co se zaměřit:
- Volba designu vzhledem k výzkumné otázce,
- Případové studie,
- Etika při sběru a zpracování dat.
Literatura:
Povinná
SAUNDERS, Mark, Philip LEWIS a Adrian THORNHILL. Research methods for business students. Eight edition. Harlow: Pearson, 2019. ISBN 9781292208787, kapitola 5, strany 172-230.
Doporučená
https://ulozto.cz/file/bgMFVvzgsMgk/hendl-kvalitativni-vyzkum-pdf
Silverman, D. (2005). Ako robiť kvalitatívny výskum. Ikar
https://ulozto.cz/file/3MoJjKCR/silverman-ako-robit-kvalitativny-vyskum-pdf
Flick, U., Von Kardorff, E., & Steinke, I. , eds. (2004). A companion to qualitative research. Sage publications
Creswell, J. W., & Creswell, J. D. (2016). Research design: Qualitative, quantitative, and mixed methods approaches. Sage publications.
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