http://www.vam.ac.uk/__data/assets/image/0005/185225/2007BM5740_michelangelo_david_plaster_cast.jpg http://www.martinfukan.wz.cz/images/noty01.jpg http://img.blesk.cz/img/1/full/421423-img-michael-jackson-andy-warhol-crop.jpg http://www.slezskabrana.cz/gallery/gal37_obr1250750936_141.jpg http://obrazky.4ever.sk/data/download/ine/stara-kniha-218818.jpg ECONOMY OF CULTURE http://www.cz.artfans.eu/images/citajici-zena.jpg http://www.slavneobrazy.cz/obr/pict/1522.jpg 1.FIND DEFINITION OF CULTURE http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Definition of culture •„the arts and other manifestations of human intellectual achievement regarded collectively“ (Oxford dictionary) •"[Culture] is that complex whole which includes knowledge, beliefs, arts, morals, laws, customs, and any other capabilities and habits acquired by [a human] as a member of society.„ (UNESCO) •An international debate centered in UNESCO (United Nations Educational, Scientific, and Cultural Organization) since 1960s oTerm cultural heritage • http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg 2. INTERNATIONAL CULTURAL DIFFERENCES http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Cultural differences •Dress up •Food •Music •Housing •Habits •….. http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Roots of cultural differences •Historical •Geographic •Religious •Politicals •….. http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg 3. WHAT IS A CULTURAL GOOD AND CULTURAL SERVICE? http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg cultural goods and cultural services • •Ballet •Opera •Orchestras •Heritage •Museums •Publishing •Cinema •Television •Broadcasting •Music •Visual arts(architecture, design, crafts, etc.) •Festivals •… • http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg How could we sort cultural goods and services? • •Cultural heritage (goods and services) 1.Tangible x Intangible –Tangible cultural heritage: omovable cultural heritage (paintings, sculptures, coins, manuscripts) oimmovable cultural heritage (monuments, archaeological sites, and so on) ounderwater cultural heritage (shipwrecks, underwater ruins and cities) –Intangible cultural heritage: oral traditions, performing arts, rituals 2.Natural heritage: natural sites with cultural aspects such as cultural landscapes, physical, biological or geological formations 3.Durable vs. Exist in particular time (castle vs. concert) – • http://www.cz.artfans.eu/images/citajici-zena.jpg http://www.slavneobrazy.cz/obr/pict/1522.jpg 4. WHAT DOES TERM HIGH CULTURE MEAN? http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg High culture •High culture: •„ This is the culture of the elite and usually refers to artistic endeavors such as music, dance, theater, certain writing, architecture, etc.“[CCSU] •The artistic entertainment and material artifacts associated with a society's aristocracy or most learned members, usually requiring significant education to be appreciated or highly skilled labor to be produced. [Your dictionary] • http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg High culture •Motivation: •Achievement of catharsis –mental cleansing, mystical purification of the soul from all sensual, •Uplifting of the spirit •To show social status •Escape from the real world http://www.cz.artfans.eu/images/citajici-zena.jpg http://www.slavneobrazy.cz/obr/pict/1522.jpg 5. WHAT DOES TERM POPULAR CULTURE MEAN? http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Popular culture •Popular culture (also „pop culture“) •Culture based on the tastes of ordinary people rather than an educated elite. [oxford dictionary] •music, TV, cinema, books, etc. That are popular and enjoyed by ordinary people, rather than experts or very educated people [Cambridge dictionary] http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Popular culture •Motivation: •Possibility of social interaction •Escape from the real world •Have a fun • http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg How wage affect attendance in events http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg 6. WHAT IS BAUMOL'S COST DISEASE? http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Baumol´s cost disease •Phenomenon described by Bauml and Bowen in the 1960s •Rise of salaries of musicians without productivity changes •Rise of wages in automobile factory X in opera http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Baumol´s cost disease • http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg Baumol´s cost disease •Weakness of theory: •Modern technology influence the productivity of culture –Past: composers wrote score by hand –Now: composers use PC programs to wrote a score –Past: painters mixed colors by themselves –Now: painters can buy any color shade •Delivery of cultural products –More people are able to consume cultural products and services because of modern technologies •Records •Pictures of paintings •Virtual visit of galleries etc. http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg How could we measure productivity in culture? •It doesn't exist single index for all culture branches •What is used –Number of (play, paintings, songs, etc.) per month? •Problem: How to measure quality of product? –Profit •Problem: Popular vs. Traditional art –Film industry vs. Opera->film industry is in general self-sufficient. Opera cannot exist without state support – http://img.ihned.cz/attachment.php/900/31119900/aistuv348BCDE7GHMNjQbdgryz1w29mn/picasso.jpg How could we increase production in culture? •Motivate artist (How?) –According Baumol´s cost disease increasing of wages doesn't mean increasing of productivity •Have more artist? (what about quality) http://img.ihned.cz/attachment.php/920/37000920/aiostuv45EF7GHIJLOlbdeghpqr1TUAn/USA_NORSKO_VYTVARN E_AUKCE_MUNCH_717.jpg 7. INTERNATIONAL ORGANIZATIONS WHICH FOCUSED ON CULTURE http://img.ihned.cz/attachment.php/920/37000920/aiostuv45EF7GHIJLOlbdeghpqr1TUAn/USA_NORSKO_VYTVARN E_AUKCE_MUNCH_717.jpg International organizations which focused on culture •UNESCO – United Nations Educational, Scientific and Cultural Organization –https://en.unesco.org/ •ITI –International Theatre Institution –https://www.iti-worldwide.org/iti.html •ASEMUS – Asia Europe Museum Network –http://asemus.museum/ https://im9.cz/iR/importprodukt-orig/721/72152f9156285dfd5168381c586206ba.jpg 8. WHAT IS THE EU'S ROLE IN THE CULTURE AREA? https://im9.cz/iR/importprodukt-orig/721/72152f9156285dfd5168381c586206ba.jpg EU's role in the culture area •Article 167 of Treaty on the functioning of the European union –„The Union shall contribute to the flowering of the cultures of the Member States, while respecting their national and regional diversity and at the same time bringing the common cultural heritage to the fore.“ – • http://www.luelue.pl/media/catalog/product/cache/1/image/c8f85e1c25c27561e43e5c68af54764c/p/l/pleas ure_boats_at_argenteuil_by_monet_80x70.jpg 9. FIND THREE EXAMPLES OF EUROPEAN UNION’S ACTIVITIES, WHICH ARE CONNECTING WITH CULTURE http://www.luelue.pl/media/catalog/product/cache/1/image/c8f85e1c25c27561e43e5c68af54764c/p/l/pleas ure_boats_at_argenteuil_by_monet_80x70.jpg Examples of cultural activities of EU •The European Capitals of Culture initiative is designed to: –Highlight the richness and diversity of cultures in Europe –Celebrate the cultural features Europeans share –Increase European citizens' sense of belonging to a common cultural area –Foster the contribution of culture to the development of cities – • http://www.luelue.pl/media/catalog/product/cache/1/image/c8f85e1c25c27561e43e5c68af54764c/p/l/pleas ure_boats_at_argenteuil_by_monet_80x70.jpg Examples of cultural activities of EU •Voices of Culture ‒ Structured Dialogue between the European Commission and the cultural sector • „provides a framework for discussions between EU civil society stakeholders and the European Commission“ • • http://www.luelue.pl/media/catalog/product/cache/1/image/c8f85e1c25c27561e43e5c68af54764c/p/l/pleas ure_boats_at_argenteuil_by_monet_80x70.jpg Examples of cultural activities of EU •The European Culture Forum –„The European Culture Forum is a biennial flagship event organized by the European Commission, aimed at raising the profile of European cultural cooperation, uniting the sector's key players, taking stock the European Agenda for Culture's implementation, and sparking debate on EU culture policy and initiatives“ • • http://www.monarosa.eu/files/8813/2575/6151/Lada.jpg CONCLUSION http://www.monarosa.eu/files/8813/2575/6151/Lada.jpg Conclusion •Culture –„manifestations of human intellectual achievement“ –„product of human creativity“ •Roots of cultural difference comes from –History –Geography –Religion •Product of culture is good, service, knowledge or identity •According economic theory has culture positive externality •Productivity in culture is highly limited and in long term condition is constant, but the wages are increasing (according Baumol's cost disease) •Role of EU in field of culture is „ flowering of the cultures of the Member States“ • • https://im9.cz/iR/importprodukt-orig/721/72152f9156285dfd5168381c586206ba.jpg Use full links •http://www.unesco.org/new/en/social-and-human-sciences/themes/international-migration/glossary/cul tural-diversity/ •http://ec.europa.eu/eurostat/statistics-explained/index.php/Quality_of_life_in_Europe_-_facts_and_ views_-_leisure_and_social_relations •http://eur-lex.europa.eu/legal-content/EN/TXT/PDF/?uri=CELEX:12012E/TXT&from=en#page=75&zoom=100&v iew=FitB •http://www.lisbon-treaty.org/wcm/the-lisbon-treaty/treaty-on-the-functioning-of-the-european-union -and-comments/part-3-union-policies-and-internal-actions/title-xiii-culture/455-article-167.html •https://ec.europa.eu/programmes/creative-europe/actions/capitals-culture_en •http://www.voiceofculture.eu/ •http://ec.europa.eu/culture/forum/index_en.htm • • – UNESCO monuments in Czech republic Český Krumlov Holašovice Telč Třebíč Praha Kutná Hora Žďár nad Sázavou Litomyšl Olomouc Kroměříž Lednice Brno Kladruby https://www.e-region.cz/data/magazin/krupka_montanregion.jpg https://www.e-region.cz/data/magazin/krupka_montanregion.jpg mining region Krušnohoří