The goal of the simulation is to play and learn important information in terms of various digital marketing tactics in a risk-free environment. This simulation as such is a unique interactive venue to provide the scope and content that corresponds to real-life problems and situations. With the support of the FRMU we purchased a limited number of licenses for the Simbound simulations.

Evaluation

This is teamwork and as such it will be evaluated accordingly. Please mind the following evaluation scale that will be applied:

1st place - 20 points for each team members
2nd place - 19 points for each team member
3rd place - 18 points for each team member
4th place - 17 points for each team member
5th place - 16 points for each team member
6th place - 15 points for each team member
7th place - 14 points for each team member
8th place - 13 points for each team member

Duration of the simulation

The simulation is divided into six rounds. Each round will introduce something new and in general, you are required to fulfill certain objectives/perform certain activities prior to the round deadlines in order to proceed further. Please dedicate some time to familiarize yourself with the platform itself and read the manuals. 

The simulation starts at 17.03.2021.

For the rounds' schedule please refer to the following deadlines:

1st round - 23.03.2021 - 11PM
2nd round - 27.03.2021 - 11PM
3rd round - 31.03.2021 - 11PM
4th round - 04.04.2021 - 11PM
5th round - 08.04.2021 - 11PM
6th round - 12.04.2021 - 11PM

Registration

You will receive an invitation to register. Yet this can be done here. It is crucial that you adhere to the following list of students and their allocation to the particular teams. The intention is that teams here are the same ones that work on the digital marketing plan - so to avoid unnecessary confusion.

Please carefully check which team you are allocated and enter the respective ones, once you register.

Objectives

Please follow up on the following requirements in order to pass from one round to another:

1st round - Build three landing pages on the market US
2nd round - Build two landing pages on the market UK and launch three Ad campaigns on the market US
3rd round - Launch three Ad campaigns on the market UK and launch two E-mail campaigns
4th round - Launch community for both UK and US market and launch two e-mail campaigns
5th round - For each US and UK market build two landing pages, launch two Ad campaigns (for each market one), and launch four email campaigns
6th round - For each market launch four Ad campaigns and two e-mail campaigns

Important: Landing Page versus Product Page: Important Differences You Should Know

Teams' Composition

Team Blue:
Vít Vodička
Lukáš Madara
Andrea Vilhanová
Mária Gregušová

Team Navy Blue:
Anastasija Julija Popova
Zakaria Chowdhury Risart
Theophilus Sakyiamah Atuah
Priscilla Anninwaa Ennin

Team Purple:
Barbora Kopecká
Eliška Brázdilová
Radovan Sobota
Zuzana Nesvadbová

Team Sky Blue:
Jiří Markytán
Jana Skřivánková

Team Orange:
Ilona Ruščaková
Simona Hreščáková
Ugnė Stankevičiūtė
Tuvshinbat Tsogtbaatar

Team Dark Green:
David Hruška
Marek Trejbal
Kateřina Jarošová
Tomáš Brabec

Team Yellow:
Filip Juřica
Mariglena Hakorja
Jose Alberto Ramirez Neri
Remi di Donna

Team Red:
Matin Binnatov
Mohammad Aminul Islam