Schedule
Lecture Date Topics
Lecture 1 01 March 2021 Course Introduction
Culture and its impact on strategic thinking
Lecture 2 08 March 2021 Strategies in Action
Corporate planning horizons
Types of strategies
Lecture 3 15 March 2021 External Analysis
1. Porter’s five forces
2. Boston Consulting Group advantage matrix
3. Competitive environment analysis
Lecture 4 22 March 2021 External Analysis
1. Industry attractiveness analysis
2. Industry lifecycle analysis
3. SWOT analysis
4. External factor evaluation matrix
Presentations 29 March 2021 Presentations
Easter Easter Easter
Lecture 5 12 April 2021 Internal Analysis
1. What is internal analysis
2. Financial analysis
3. Company capability profiling
4. Product portfolio matrix
Lecture 6 19 April 2021 Internal Analysis
1. Product lifecycle analysis
2. SWOT analysis
3. Vulnerability analysis
4. Internal factor evaluation matrix
Lecture 7 26 April 2021 Matching Internal and External
2. SWOT matrix
3. Strategic position and action evaluation tool
4. Product portfolio matrix
5. Internal-External matrix
6. Directional policy matrix
7. Grand strategy matrix
Lecture 8 03 May 2021 Decision Tools
1. Quantitative strategic planning matrix
2. Stakeholder analysis matrix
3. Assessment of cultural impact
Presentations 10 May 2020 Presentations
Presentations 17 May 2020 Presentations