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Culture and Mass Media Economy
Basic information
Ing. Vojtěch Müllner, Ph.D.

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Contacts
•Ing. Vojtech Müllner, Ph.D.
–Contact:
o347683@mail.muni.cz
ovojtech.mullner@econ.muni.cz
ovojtech.mullner@unob.cz
–Office no. 416
–

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Objectives of the course
•Introduce economic substance of culture and mass media •Let student think about ways to satisfy
cultural needs of people in context of financial sources
•Introduce selected cultural institutions in Brno

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Study methods
•Lecture session
•Group work
•Individual work
•Discussion
•Excursions to selected institutions

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Schedule
Schedule spring 2022
Date
Place
Topic
Tutor
21st February
First class-session (class S313)
Introduction to the course-data
Vojtěch Müllner
7th March
Second class-session (class S313)
Economy of Culture
Vojtěch Müllner
21st March
Third-class session (class S313)
Public Support of Culture
Vojtěch Müllner
4th April
Fourth-class session (class S313)
Mass Media economy
Vojtěch Müllner
5th April
Janacek Theatre
Visit of opera “Falstaff”
written by Giuseppe Verdi (https://www.ndbrno.cz/en/program/falstaff/)
Vojtěch Müllner
18th April
Fifth-class session (class S313)
Investment in culture
Vojtěch Müllner
25th April
Sixth-class session (class S313)
Marketing for Cultural organizations

Vojtěch Müllner
2nd  May
Excursion in the center of Brno
Sightseeing tour in the center of Brno
Vojtěch Müllner
16th  May
Exam (class S313)
Final exam
Vojtěch Müllner

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Obligatory part of Course
•Take part in at least 3 of 5 class session
•Take part in sightseeing tour in the center of Brno
•Visit performance of opera “Falstaff”
•Visit permanent exhibition in Moravian gallery
•Write a final exam

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Class session
•First part
•Work in small groups
•Group deal with list of questions
•Second part
•Discussion and presentation of results
•Tutors presentation and advanced explanation
•Study method
•Work with online materials
•Necessary to have in group at least one devises with WI-FI

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Sightseeing tour in the center of Brno
•Tour will be in time of class session
•Sightseeing tour will be realize in any weather
•Duration of sightseeing tour will be approximately 90 minutes
•You will get basic information per email

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Visit of the performance “La bohéme”
•“Falstaff”  is play written by Giuseppe Verdi Important information
–Date and time: Tuesday 5th May in 19:00
–Meeting time and place: 18:40 in front of Janacek Theatre
–Dress code: decent clothes or formal clothes
•Each student buys ticket by himself (reservation are available on web sites
(https://www.ndbrno.cz/en/program/falstaff/)
–Don’t forget to buy ticket in time because the OFFER IS LIMITED
•

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Final exam
•To set the test must student fulfil obligatory part of course Culture and Mass Media Economy •The
final test will be written on 17th May during our class session •The test consists of 20 questions.
Total time for writing the test is 30 minutes

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Final exam (cont.)
•Evaluation of the test is as follows:
•
Points
Percentage
Grade
20-19
100 % - 95 %
A
18-17
90% - 85 %
B
16-15
80% - 75 %
C
14-13
70% - 65 %
D
12-11
60% - 55 %
E
less than 11
<55 %
F

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Recommended literature
•Literature in English:
•TOWSE, R., 2019. A Textbook of Cultural Economics. Cambridge university press. ISBN
978-1-108-42168-3.
•FUCHS, CH., 2015. Culture and economy in the age of social media. Routledge. ISBN
978-1-138-83929-8.
•HALLMANZIK, CH., 2020. Cultural Economics. Agenda Publishing. ISBN 978-1788211628.
•Literature in Czech:
•SVOBODA, F., ŠKARABELOVÁ, S., 2020. Ekonomiky Kultury. Muni Press. ISBN 978-80-210-9633-2