International Management
Strategic Alliances
Obligatory:
- International Management, Deresky, H., Chapter 7 (Global Alliances)
- Article: IHG announces strategic alliance with Coca-Cola Company in US
Optional:
- Alliances: an executive guide to designing successful strategic partnerships, Ard-Pieter de Man, 2013
- Theories of the multinational firm: a multidimensional creature in the global economy, Mats Forsgren, 2008