Digital innovation of business models
Course schedule
The course is scheduled for every Wednesday, 12:00-13:50, in P403.
| Week | Date | Topic | Teacher | Case study Discussion |
Technologies Discussion |
| 0 | 21.2.2023 | Topic #1: Key Terminology and Evolution of Digital Business | AZ | ||
| 1 | 28.2.2023 | Seminar #1. Amazon and Alibaba case studies | AZ | ||
| 2 | 6.3.2023 | Topic #2: External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of Digital Businesses | AZ | ||
| 3 | 13.3.2023 | Seminar #2. Discussion on cases and technologies | AZ | G1. Case#1. Barnes & Noble vs Amazon.com. Source: Leadership Online (A) Barnes & Noble vs. Amazon.com | G4. AI |
| 4 | 20.3.2023 | Topic #3: Internal Analysis of Digital Businesses | AZ | ||
| 5 | 27.3.2023 | Seminar #3. Discussion on cases and technologies | AZ | G2.
Case#2. Tesco. Source: From A(pples) to Z(oom lenses) extending the boundaries of multichannel retailing at Tesco.com |
G3. Blockchain |
| 6 | 3.4.2023 | Reading week | - |
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| 7 | 10.4.2023 | Topic #4. Strategy Options in Digital Business Moldes | AZ | ||
| 8 | 17.4.2023 | Seminar #4. Discussion on cases and technologies | AZ | G3. Case#3. Ducati. Source: Ducati (Italy) vs. Harley-Davidson (USA) innovating business processes and managing value networks. |
G2. IoT |
| 9 | 24.4.2023 | Topic #5. Digital Marketing | DM | ||
| 10 | 1.5.2023 | Public holiday | - | ||
| 11 | 8.5.2023 | Public holiday | - | ||
| 12 | 15.5.2023 | Seminar #5. Discussion on cases and technologies | AZ | G4.
Case#4.
Covisint. Source. B2B e-marketplace in the automotive industry. Covisint: a co-opetition gamble? |
G1. AR/VR/XR, 5G, Cloud? |
AZ. Ahad Zareravasan
DM. Dušan Mladenović
G1-4. Groups of students responsible for the case studies and technology discussions.
G1: ----
G2: ----
G3: -----
G4: -----