Tutor: Ahad ZareRavasan

Learning outcomes

After completing this topic, students should be able to:

• Understand what the terms of “e-business,” “electronic commerce,” “mobile e-commerce,” “social commerce,” and “omni-channel commerce” mean
• Define the concept of strategy and recognize the different levels of strategy development
• Describe the life cycle of technological revolutions and illustrate it through different examples
• Recognize the four main periods of the e-business evolution over the past decade and explain the peculiar characteristics of each period
• Recognize the main benefits of e-business adoption

Reading

Chapter 1 · Key Terminology and Evolution of e-Business, TextBook v 2020.