1. Citation: Nuseir, Mohammed T., et al. "Digital Marketing Strategies and the Impact on Customer
Experience: A Systematic Review." The Effect of Information Technology on Business and Marketing
Intelligence Systems (2023): 21-44.

< This study looks at the relevance of recent digital marketing strategies and tools across a range
of marketing activities. The research aims to better understand how digital market segmentation may
be used to enhance customer experience tools. The ideal strategy for providing a positive Customer
Experience is also determined by the analysis. Selecting key publications, gathering and
synthesising data, evaluating and reporting findings: these were all accomplished using a
Systematic Literature Review (SLR). This comprehensive study emphasises the need of marketing
professionals using appropriate digital marketing strategies to enhance the consumer experience.
eWOM, emailing, affiliate marketing, SEO, SMM, and corporate blogging are all methods that are
highlighted by SLR. The greatest way for businesses to boost client satisfaction is with the aid of
social media marketing. This customer-centric digital strategy allows for greater
individualization, flexibility, and engagement.


2. Citation: Alsukaini, Ali Khalaf Mohammed, et al. "New trends in digital marketing emergence
during pandemic times." International Journal of Innovation Science 15.1 (2023): 167-185.

This investigation of the part played by IM apps on mobile devices in the pandemic uses a
system-level approach. There are several industries being affected by the COVID-19 epidemic, and
digital marketing is only one of them. In light of the virus's effects, several facets of online
advertising were improved. To better understand the barriers to innovation and how they affect the
mediation of intention towards actual system utilisation, a comparative research is undertaken
between Pakistan and Iraq. Individuals' motives and actions in reaction to opposition to innovation
are analysed.


3. Citation: Bruce, Emmanuel, et al. "The Effect of Digital Marketing Adoption on SMEs Sustainable
Growth: Empirical Evidence from Ghana." Sustainability 15.6 (2023): 4760.

Today's businesses advertise online. Digital marketing is useful for businesses. Companies are
using their online profiles to engage with customers and provide competitive pricing. Companies are
using digital marketing to create effective strategies to survive in an environment of intense
competition. Using the use of the theory of planned behaviour, this research looks at how the rise
of digital marketing in Ghana has affected the long-term success of local companies. There was a
survey distributed to 533 Ghanaian small and medium enterprise owners and managers, and the data
was analysed with SmartPLS version 3.3. Attitudes towards digital marketing were unaffected by
perceived behavioural control or subjective norms. Digital marketing behaviour was found to be
favourably connected with subjective norms. After everything was said and done, digital marketing
helped Businesses in developing countries grow in a sustainable way. This research contributes to
the growing body of knowledge on the factors that motivate business leaders to use digital
platforms for long-term expansion.