Kushwah, S., Dhir, A., & Sagar, M. (2019). Understanding consumer resistance to the consumption of
organic food. A study of ethical consumption, purchasing, and choice behaviour. Food Quality and
Preference, 77, 1-14.

The study explores the factors influencing consumer resistance to organic food consumption. The
study uses a mixed-methods approach that combines qualitative and quantitative data to analyze
consumer behavior related to ethical consumption, purchasing, and choice behavior. The authors
identify several factors contributing to consumer resistance, including a lack of awareness,
negative perceptions, and high prices. The study provides valuable insights for policymakers,
marketers, and researchers interested in promoting ethical and organic food consumption. The
authors suggest that marketers should focus on building trust and transparency in organic food
claims, while policymakers can play a role in educating consumers about the benefits of organic
food and promoting its availability and affordability. Moreover, this article provides a valuable
contribution to understanding consumer behavior related to ethical consumption and highlights the
importance of addressing consumer resistance to promote sustainable consumption practices.


Aertsens, J., Verbeke, W., Mondelaers, K., & Van Huylenbroeck, G. (2009). Personal determinants of
organic food consumption: a review. British food journal, 111(10), 1140-1167.

The study comprehensively reviews the personal factors that influence organic food consumption. The
authors review existing literature on the topic and identify several personal determinants that
play a role in consumers' decision-making process, such as health consciousness, environmental
concerns, food safety, and trust in the organic label.

The study provides valuable insights for policymakers and marketers promoting organic food
consumption. The authors suggest that policymakers can encourage organic food consumption by
promoting public awareness of the benefits of organic food and implementing policies that make it
more accessible and affordable. Marketers can also target consumers with personalized messages that
appeal to their values and motivations.

This journal offers a comprehensive analysis of the personal determinants of organic food
consumption and highlights the importance of understanding these factors to promote sustainable
consumption practices.



Azzurra, A., Massimiliano, A., & Angela, M. (2019). Measuring sustainable food consumption: A case
study on organic food. Sustainable production and consumption, 17, 95-107.

The study concluded that consumers' values, beliefs, and attitudes toward the environment and
health influenced their intentions to purchase organic food. Additionally, the study developed a
measurement scale consisting of three dimensions: environmental, social, and economic
sustainability, which were reliable and valid for measuring sustainable food consumption.

The findings of this study have important implications for policymakers, food producers, and
marketers who seek to promote sustainable food consumption. Policymakers can use the measurement
scale to monitor sustainable food consumption and design policies encouraging sustainable food
production and consumption. Food producers and marketers can use the findings to develop
sustainable food products and effective communication strategies that resonate with consumers'
values, beliefs, and attitudes. Overall, this study contributes to the literature on sustainable
food consumption and offers practical implications for promoting sustainable food consumption.