1. Barauskaite, G., & Streimikiene, D. (2020). Corporate social responsibility and financial
performance of companies: The puzzle of concepts, definitions and assessment methods. Corporate
Social Responsibility and Environmental Management, 28(1), 278–287.
https://doi.org/10.1002/csr.2048

In this article, Barauskaite and Streimikiene (2020) examines the relationship between corporate
social responsibility (CSR) and organizations' financial success. The authors remark that although
the major objective of businesses is to maximize profits, they should also engage in voluntary
activities that contribute to the well-being of society. In most studies, a positive or neutral
relationship between CSR and financial success is asserted, although negative and alternative
relationships should not be discounted. Moreover, CSR and financial performance literature is
reviewed in this article. The article may also benefit from a deeper look at the research' methods.
In addition, the article focuses mostly on the theoretical aspects of CSR and financial performance
as opposed to practical instances of organizations successfully implementing CSR activities to
boost financial performance. Furthermore, a person conducting study on the relationship between CSR
and financial performance might find this article to be a valuable resource.

2. Islam, Dr. T., Islam, R., Pitafi, Dr. H., Xiaobei, Prof. Dr. L., Rehmani, Dr. M., Irfan, Dr. M.,
& Mubarak, Prof. Dr. S. (2020). The Impact of Corporate Social Responsibility on Customer Loyalty:
The Mediating Role of Corporate Reputation, Customer Satisfaction, and Trust. Sustainable
Production and Consumption, 25(3), 123–135. https://doi.org/10.1016/j.spc.2020.07.019

In this article, Islam et al. (2020) examines the relationship between CSR and customer loyalty in
emerging countries. Utilizing the resource based perspective and stakeholder theory, this study
proposes a conceptual framework to explain how CSR promotes customer loyalty via the mediating
elements of corporate reputation, customer happiness, and trust, and the moderating component of
corporate abilities. The result revealed that CSR actions are positively connected with corporate
reputation, consumer satisfaction, and trust, according to data collected from telecom customers.
The study also found that these traits mediate the CSR-consumer loyalty relationship and that
corporate competences strengthen it. However, Telecom consumers may limit the study's application
to other industries. Moreover, the study's reliance on self-reported data may introduce bias to the
findings. The approach and findings of the study might provide light on how businesses should
employ CSR programs to increase consumer loyalty, particularly in developing nations.

3. Ali, H. Y., Danish, R. Q., & Asrar‐ul‐Haq, M. (2019). How corporate social responsibility boosts
firm financial performance: The mediating role of corporate image and customer satisfaction.
Corporate Social Responsibility and Environmental Management, 27(1), 166–177.
https://doi.org/10.1002/csr.1781

In this article, Ali et al. (2019) tried to figure out the role of company image and customer
satisfaction as mediators between corporate social responsibility and financial performance. The
results showed that the relationship between corporate social responsibility and financial
performance is somewhat tempered by a company's image and how happy its customers are. The study
showed that corporate social responsibility can have a big effect on a company's bottom line by
helping it build a good reputation among stakeholders and lowering its total costs. The study's
conclusions make it easier to understand how important CSR is to improving financial performance.
Also, the study's focus on the role of company image and customer happiness as mediators helps us
understand the link between CSR and financial performance in a deeper way. Moreover, Structural
equation modeling also makes it easier to do a complete statistical analysis. Furthermore, the
study's focus on Pakistani businesses also makes it harder for the results to be used in other
places.