Adobe Systems
BPH_ABEC
1
Business environment
BPH_ABEC - seminar

Adobe Systems
BPH_ABEC
2
Task list
Task 1 – Describe your company
Task 2 – Find competition
Task 3 – Describe customers
Task 4 – Porters 5 forces
Task 5 – Macro trends in the industry
Task 6 – Create SWOT matrix
…

Adobe Systems
BPH_ABEC
3
Task 1 Describe your company
̶Sector/industry & Product portfolio!
̶Size
̶Location & transportability
̶Trans border capabilities (duties, customs, tariffs)
̶
̶Use your electronic device to describe one of:
̶Apple, Samsung, Škoda-auto, Inditex, Amazon, Microsoft, Coca-cola, Tesla
̶

Adobe Systems
BPH_ABEC
4
Task 2 Find competition
̶Find direct and indirect competitors!
̶Apple, Samsung, Škoda-auto, Inditex, Amazon, Microsoft, Coca-cola, Tesla, Pepsi
̶

Adobe Systems
BPH_ABEC
5
Task 3 Describe typical customer segments
̶Who they are? Demographics – segments, targets, position!
̶age, sex, income level, race, employment, location, homeownership, level of education.
̶How they purchase? – (technology)
̶What they purchase?

Adobe Systems
BPH_ABEC
6
Task 4 Porters 5 forces
̶Apple, Samsung, Škoda-auto, Inditex, Amazon, Microsoft, Coca-cola, Tesla, Pepsi

Adobe Systems
BPH_ABEC
7
Task 5 Macro trends in the industry
̶Describe macro trends in the industry and general environment
̶Apple, Samsung, Škoda-auto, Inditex, Amazon, Microsoft, Coca-cola, Tesla, Pepsi
̶PESTLE analysis

Adobe Systems
BPH_ABEC
8
Task 6 SWOT
̶Strengths
̶Weaknesses
̶Opportunities
̶Threats

Adobe Systems
BPH_ABEC
9
Task 7 Sort SWOT matrix
Obsah obrázku stůl Popis byl vytvořen automaticky

Adobe Systems
BPH_ABEC
10
Task 8 Create strategies
̶SO, WO, ST, WT

Adobe Systems
BPH_ABEC
11
Task 9 Select achievable ones
̶Financial analysis (will be in future lectures and seminars of this course)

Adobe Systems
BPH_ABEC
12
Task 10 Create plan
̶Planning – from course Management or Corporate economics

Adobe Systems
BPH_ABEC
13
Task 11 Execute plan and control
̶Praxis…