Digital Marketing and Social Media Analysis
W1 - Introducing Digital Marketing Ch.1
Topics:
- Introduction
- Digital Marketing goals and strategy
- Business and revenue models
- Challenges in developing and managing digital strategy
- Digital buying behavior
- Digital media
- Digital devices and digital platforms
- Data and digital marketing technology
Case study:
Boo hoo: learning from Boo.com the largest European dotcom failure and the success of boohoo.com