The task involves establishing the NGO's goal to facilitate the switch to energy-efficient appliances among consumers. The mission will emphasize environmental conservation and energy savings. Objectives could include partnerships with retailers for discounts on energy-efficient products. The vision is a community fully equipped with low-energy-consuming appliances. SMART goals will quantify the increase in energy-efficient appliance usage. The digital marketing strategy involves educational webinars, SEO-optimized guides, and collaboration with eco-friendly brands. The mix includes content marketing, SEO, and social media, with budgeting focused on content creation and promotional events.