Digital Marketing and Social Media Analysis
W5 - Digital Marketing Strategy
Topics:
- The need for an integrated digital marketing strategy
- How to structure a digital marketing strategy
- Situation analysis
- Setting goals and objectives for digital marketing
- Strategy formulation for digital marketing
- Strategy implementation
Case study:
Asos shifts the focus of high-street retailing to enhance the customer experienceChyba: Odkazovaný objekt neexistuje nebo nemáte právo jej číst.
https://is.muni.cz/el/econ/jaro2024/MPH_DMSM/um/learning_materials_-_presentations/w4_-_digital_marketing_strategy/