The group's task is to define the NGO's mission to significantly reduce the use of single-use plastics through education and practical alternatives. Objectives include measurable reductions in plastic usage within the community. The vision focuses on fostering a sustainable lifestyle. SMART goals might involve a specific percentage reduction of plastic use in a year. The digital marketing strategy will leverage social media campaigns, influencer partnerships, and educational content. The mix includes content marketing, social media, and email marketing. Budget planning will prioritize cost-effective digital platforms.