Students will outline the NGO's mission to promote sustainable commuting options. The main objective is to increase the community's usage of bicycles and walking as primary transportation methods. The vision includes creating a healthy, eco-friendly commuting culture. SMART goals could target specific increases in event participation or reduced vehicle emissions. The digital marketing strategy will focus on community engagement through social media challenges and partnerships with local businesses. The mix involves social media, influencer collaborations, and targeted ads, with a budget allocated for promotional materials and incentives.