Define the mission to encourage the consumption of local and seasonal foods, aiming to support local farmers and reduce food miles. Objectives will involve increasing local food purchases. The vision envisions a community sustained by its local agricultural produce. SMART goals could measure growth in local market foot traffic or sales. The digital marketing strategy includes content creation around the benefits of local food, engaging local influencers, and social media campaigns. The mix involves content marketing, influencer partnerships, and social media, with budget considerations for event hosting and content production.