Course Organisation

What is Strategy?

Strategic Leadership: managing the Strategy Process

External Analysis: Industry Structure, Competitive Forces and Strategy

Competitive Advantage, Firm Performance, and Business Models

Corporate Strategy: Vertical Integration and Diversification

Corporate Strategy: Strategic Alliances, Mergers and Acquisitions

Global Strategy: Competition Around the World

Organizational Design: Structure, Culture and Control

Corporate Governance and Business Ethics

Business Strategy: Differentiation, Cost Leadership

Group Study - Case Assignment