Marketing
Ing. Renata Čuhlová, Ph.D., BA (Hons)
Marketing
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Období
jaro 2025

Organizational Instructions
Introduction to Marketing
Business Environments and Consumer Markets
Target Marketing
Developing Marketing Strategies and Plans
Brand equity and brand positioning
Marketing Information System and Marketing Research
Competitive Strategies
Analysing Business Markets
Marketing Communication
Product and Service Strategy
Marketing Channels
Pricing strategies and programs
🎁Bonus materials

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