Digital innovation of business models

Organization and assessment

Teachers

Online platform

MS Teams (needed MUNI Office account).

The link to the team

Expected learning outcomes

  • Understand the main reasons for adopting digital business and barriers that may restrict the adoption.
  • Outline the ongoing business challenges of managing digital businesses and how to tackle them.
  • How to do the marketplace analysis to assess competitors, customers, and intermediary use of digital technologies and media as part of strategy development.
  • Identify the main business and marketplace models for digital businesses.
  • Evaluate the effectiveness of business models for online businesses.
  • Understand the role of macro-economic factors such as economics, governmental digital business policies, taxation, and legal constraints on digital businesses.
  • Generate and select digital business strategies
  • Create an outline of the digital marketing plan intended to implement the digital marketing strategy.

Major learning activities

  • The course combines different teaching methods and the purpose is to engage the students in course activities.
  • The employed teaching methods are anchored in the flipped classroom and case-based learning (with an international diversity of cases).
  • The focus will also be pre-lecture quizzes, seminar activities, teamwork, and active discussion on case studies.

Assessment


There will be six groups of students (4 students per group). Groups must be established and confirmed with Ahad by the 20th of February. Each group is responsible for submitting the reports (for lecture sessions) and participating in activities (over seminar sessions).

A. Lecture Sessions
All students in the form of groups will be asked to read the material for lecture sessions in advance and submit a report answering those questions before each lecture session. 20% of the credit will be accounted for this assignment, which will be awarded to the group (the same group as above). 

B. Seminar Session (Case Studies)
There are four case studies in the course. Case study text and questions will be uploaded to the MS Teams channel. There will be questions assigned to each group, and all groups must read the case study text and questions carefully in advance and be prepared for the activities in the seminar session. In the seminar, we will engage all students in some group activities. Details of this activity will be announced in the assignments.
This part accounts for 30% of your final credit (6% for each case study).

C. Final Exam
There will be a final exam in the form of a short case study with a few questions. This individual-based, closed-book exam accounts for 50% of your credit.

D. Plus Gains
Another 10% extra points will be assigned based on your presence (one plus for each attended lecture and seminar session) and active participation during the lecture and seminar sessions' discussion.


Then,50% of your credit comes from group activities, and 50%+10% comes from individual efforts. To sum up, the share of each assignment in your final mark is as follows.

  • Assignments in lecture sessions (group): 20%
  • Assignments in lecture sessions (group): 30%
  • Final exam (individually): 50%
  • Active participation (individually, extra points): 10%

The following points are needed to get the credits:

  • A >= 90 points
  • B >= 80 points
  • C >= 70 points
  • D >= 60 points
  • E >= 55 points
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