Digital innovation of business models
Course schedule
The course is scheduled for every Wednesday, 12:00-13:50, in P403.
Note: The text in green refers to group-activities, while individual-based activities can be seen in orange. See details in the 'Organization and Assessment' section.
| Week | Date | Topic | Teacher | Case study Discussion |
Assignments |
| 0 | 19.2 | Topic #1: Key Terminology and Evolution of Digital Business | AZ | ||
| 1 | 26.2 | Seminar #1. Discussion on cases | AZ | Case#0. Amazon and Alibaba. The Strategic Approach of the World’s Biggest e-Tailing Companies, Amazon and Alibaba |
Assignment#0 on Case#0 (with group report submission)
|
| 2 | 5.3 | Topic #2: External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of Digital Businesses | AZ | Q&A#1 ( with group report submission ) | |
| 3 | 12.3 | Seminar #2. Discussion on cases |
AZ | Case#1. Barnes & Noble vs Amazon.com. Source: Leadership Online (A) Barnes & Noble vs. Amazon.com | Assignment#1 on Case#2 (with group report submission) |
| 4 | 19.3 | Topic #3: Internal Analysis of Digital Businesses | AZ | Q&A#2 (with group report submission) | |
| 5 | 26.3 |
Seminar #3. Discussion on cases | AZ | Case#2. Tesco. From A(pples) to Z(oom lenses) extending the boundaries of multichannel retailing at Tesco.com | Assignment#2 on Case#3 (with group report submission) |
| 6 | 2.4 | Reading week | - |
||
| 7 | 9.4 | Topic #4. Strategy Options in Digital Business Moldes | AZ |
| Q&A#3 (with group report submission) |
| 8 | 16.4 | Seminar #4. Discussion on case | AZ | Case#3. Ducati. Source: Ducati (Italy) vs. Harley-Davidson (USA) innovating business processes and managing value networks. | Assignment#3 on Case#3 (with group report submission) |
| 9 |
23.4 | Topic #5. Digital Marketing | DM |
|
Q&A#4 (with group report submission) |
| 10 |
30.4 | Seminar #5. Digital Marketing | DM | ||
| 11 | 7.5 | Seminar #6. Discussion on case | AZ | Case#4. Covisint. B2B e-marketplace in the automotive industry. Covisint a co-opetition gamble. | Assignment#4 on Case#4 (with group report submission) |
| 12 | 14.5 | Final Exam | AZ |
|
AZ. Ahad Zareravasan
DM. Dušan Mladenović