Tutor: Ahad ZareRavasan

Learning outcomes

After completing this topic, students should be able to:

• Analyze trends in the macro-environment and explain their implications for e-business ventures

• Understand the value of the five forces industry framework for the analysis of industry attractiveness

• Explain the key characteristics of the co-opetition framework and show how it expands the five forces industry framework

• Define industries, segments, and target markets for e-business applications.

Reading

Chapter #3: External Analysis: The Impact of the Internet on the Macro-environment and on the Industry Structure of Digital Businesses.

Lecture slides