Tutor: Ahad ZareRavasan

Learning outcomes

After completing this topic, students should be able to:

• Explain the generic approaches to strategy formulation
• Appreciate the meaning of an “outpacing” strategy
• Assess the risk for companies of being “stuck in the middle”
• Apply business model canvas to business model design
• Understand and learn major e-business models

Reading

Chapter #5: Strategy Options in e-Business Markets