Review Test PJI1A Intelligent Business: Unit 6 – Advertising +------------------------------------------------------------------------+ |Name: | |------------------------------------------------------------------------| |Teacher: | TOTAL | | |--------------------------------------------| | MARK | | Number of points (max. 100 points) |(60 points to pass)| | |--------------------------------------------+-------------------+-------| |I. Listening: | |III. Grammar: | | | | |----------------+-----+----------------+----| | | |II. Vocabulary: | |IV. Translation:| | | | +------------------------------------------------------------------------+ +-----------------------------------------------------------------------------------+ | | | | | | |I. Listening: (max. 20 points) | | points | |-----------------------------------------------------------------------------------| | | | | | ------------------------ | +-----------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------+ | | | | | | |II. Vocabulary: (max. 34 points) points | |--------------------------------------------------------------------------------------------| |A. Translate the following expressions into English: | | (2 points each) | | | | | | | |přitáhnout pozornost k předvedení výrobku – _____________________________________ | | | |matoucí, ale vynalézavé agresivní prodejní techniky – ________________________________ | | | |dávat na odiv obecně vžitý názor – ______________________________________________ | | | |přesvědčovat maloobchodníky o zvýšení dodávek – _________________________________ | | | |představovat velkou výzvu v období krize – _______________________________________ | | | |podléhat akčnímu snížení ceny – _______________________________________________ | | | |poukázat na měřitelný čistý obrat – _____________________________________________ | | | |vytvořit povědomí o rafinované značce (výrobku) – __________________________________ | | | | | | | |B. Write expressions the following definitions refer to: | | (2 points each) | | | |1. when the maker of a product arranges for it to appear or be used in a film or | |television programme, as a form of advertising: | | | | | | | |2. the act of making a company, a product or a service known to the public; the | |notices, pictures, and short films that a company uses to tell people about itself and its | |products: | | | | | | | |C. Complete the sentence with one of the following phrases; translate the selected phrase | |into Czech: (2 points each) | | | | DIRECT MAIL, SHARE, IN-STORE DISPLAYS, | | | | POP-UPS, INTRUSIVENESS, FINDINGS, PERSUASION | | | |1. There’s been a thorough study on the _____________________ of advertising. | | | | In Czech: _____________________________________ | | | | | | | |2. The _____________________ of this advertising medium accounts for 4% of the total | | | |advertising pie. | | | | In Czech: _____________________________________ | | | | | | | |3. Our _____________________ will soon be transformed into a full value report. | | | | In Czech: _____________________________________ | | | | | | | |D. Complete the sentences with correct forms of the following verbs; some verbs are not | |used: (1 point each) | | | | PERSUADE – TARGET – RUN – ANTICIPATE | | | | BAN – ENDORSE – ACCUSE – PUBLICISE | | | |1. The company _________________________ the new advertisement in a local newspaper | | | |recently. | | | |2. We are going to _________________________ the campaign with one of our celebrities.| | | |3. _________________________ our products in all media is our main objective. | | | |4. The commercial _________________________ a different type of audience last month | | | |than expected. | | | | | | | |E. Complete each sentence with a word made from the word given in brackets. | | (1 point each) | | | | | | | |1. Some _____________________________ think that the commercial won’t be successful. | | | |(AD) | | | |2. Internet as an advertising medium has several __________________________________. | | | |(WEAK) | | | |3. Advertising is an __________________________________________ part of marketing. | | | |(SEPARATE) | | | |4. The “distribution effect” can lead to _____________________________________ sales. | | | |(ADD) | +--------------------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------------------------------------------------------+ | | | | | | |III. Grammar: (max. 30 points) points | |--------------------------------------------------------------------------------------------------------------------------------------------| |A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each) | | | | | | | |1. The management has been exposed _________ a series of unpleasant questions. | | | |2. This advertisement has very little relevance _________ me. | | | |3. Have you seen the newest ad _________ Vodafone? | | | |4. Spending _________ product promotion will go up this year. | | | |5. I hope that the return _________ our investment will be really high. | | | |6. They say that none of them is liable _________ the goods they sell. | | | | | | | |B. Rewrite the sentences with the given words so that they mean the same as the original sentences; make | | | | sentences with infinitives or gerunds of the underlined verbs: (3 points each)| | | |1. It is useless to mention the fact that we’ll miss the deadline. | | | |There’s no point __________________________________________________________. | | | |2. Jeff stopped because he wanted to promise us that he wouldn’t lie any more. | | | |Jeff stopped _____________________________________________________ any more. | | | |3. Do you remember how you proposed that you would be used as the “famous face”? | | | |Do you remember _______________________________________ as the “famous face”? | | | | | | | |C. Put the VERBS and other words in brackets into their correct forms, add prepositions, particles or | | | | auxiliary verbs if necessary. You may need to use the passive forms of the verbs: (1 point each) | | | |Many employees in our company _____________________________________ (ADMIT, AVOID, SPEND) most of their working time by _______________ | |(fulfill) assigned tasks. The management ___________________________ (permit, they, take) a break every four hours but their attempt | |_____________________________________________ (make, the working environment, look) more friendly has failed. However, if the staff | |__________________________________ (continue, finish, work) sooner than allowed, the CEO will not _________________________________________ | |(object, postpone, pay) financial benefits to the staff. They have to _____________________ _________________ (get used, supervise) by their| |bosses. They will __________ _________________________ (warn, carry out) their duties responsibly because it wouldn’t | |______________________________ (be, easy, let, they, do) what they want. | | | |D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4. | | | | | | (2 points each) | | | |1. Why didn’t you ask us _______________ the behaviour of consumers? | | | | A: help monitoring B: help to monitor | | | | C: to help to monitor D: helping to monitor | | | |2. We used to _________ home often before we got used to _________ without parents. | | | | A: go ... live B: going ... living | | | | C: go ... living D: going ... living | | | |3. She didn’t even bother to continue playing the piano although I asked her for it. | | | | A: to continue playing B: continuing to play | | | | C: continuing playing D: to continue to play | +--------------------------------------------------------------------------------------------------------------------------------------------+ +--------------------------------------------------------------------------------------------+ | | | | | | |IV. Translation: (max. 16 points) points | |--------------------------------------------------------------------------------------------| |Translate the following sentences into | |English: (8 points | |each) | | | | | | | |Je více nákladově efektivní využít PR agenturu, aby pozvala novináře na spuštění reklamní | |kampaně a přesvědčila je, aby o výrobku napsali článek, než si zaplatit za reklamu v | |novinách, ve kterých tito novináři pracují. | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | |_________________________________________________________________________ | | | | | | | |Nedávná studie Deutsche Bank zkoumala efektivnost televizní reklamy na desítkách nových a | |zavedených značkách baleného zboží a zjistila, že mladší publikum odmítá tradiční média a | |obrací se k internetu. | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | | | | | |_________________________________________________________________________ | | | |_________________________________________________________________________ | | | | | +--------------------------------------------------------------------------------------------+