Unit 10 – Revision

   

   

     o Translate:                                 (2 points per expression, total 20 points)

   

   osobité místo prodeje – ___________________________________________

   spotřební zboží – ________________________________________________

   brát v úvahu objem prodeje – _______________________________________

   dodat zboží do obchodů – _________________________________________

   uvést výrobek na trh – ____________________________________________

   

   to anticipate a consumer’s interest – __________________________________

   vigorous hard-selling technique – ____________________________________

   to fill an unsatisfied need – _________________________________________

   to identify producer goods – ________________________________________

   to persuade and defeat competitors – _________________________________

   

   

     o Give the correct terms:                    (3 points per term, total 12 points)

   

   goods intended for use as capital goods or intermediate product by producers, rather than for
   a direct use by a consumer =

   

   all the companies or individuals involved in moving a particular good or service from the
   producer to the consumer =

   

   a document published by companies every year including details of activities and financial
   statements =

   

   a promise by a manufacturer or seller to repair or replace defective goods during a certain
   period of time =

   

     o Prepositions:                               (1 point per preposition, total 6 points)

   

   the business market exists apart _______ the consumer market

   to expend one’s effort _______ studying

   this concept is based _______ the goal _______ satisfying consumers’ needs

   my ideas were exposed _______ their criticism

   the product will never reach _______ the target customers

   

     o Translate the sentences:             (7 points per sentence, total 14 points)

   

   ‘Koncepce prodeje’ předpokládá, že odolávající spotřebitelé musejí být přesvědčováni důraznými
   technikami tvrdého prodeje, aby si koupili zbytné zboží nebo služby.

   

   

   

   

   

   

   

   

   Způsob a metody distribuce a propagace vlastností výrobků je obvykle výsledkem průzkumu trhu,
   jenž se snaží identifikovat a uspokojovat potřeby cílových zákazníků.

   

   

   

   

   

   

                                                        Maximum = 52 points               
                                                                                          
                                                                                          
                                                                                          
                                           A: 48 – 52 pts             D: 36 – 39.5 pts    
                                                                                          
                                           B: 44 – 47.5 pts          E: 32 – 35.5 pts     
                                                                                          
                                           C: 40 – 43.5 pts          F: less than 32 pts. 
                                                                                          
                                                                                          

   

   

   

   Your total score:                    points