English - Language I/3                                                            Autumn
   semestr 2007-08

   Literature:

     o MacKenzie, Ian. English for business studies : a course for business studies and economics
       students., Student's book. 1. ed. Cambridge : Cambridge University Press, 1997. 176 s. :
       i. Cambridge professional english. ISBN 0-521-48353-0.

   

     o Vogel, R., Mužíková, J., Zákostelská, J.,: Glosář k učebnici English for business studies
       (Ian MacKenzie), Vydavatelství MU, 2003

   

   Supplementary materials:

     o Tománková, V.: Cvičebnice k učebnici English for Business Studies (Ian

         MacKenzie). Brno, ESF MU, 2006. ISBN 80-210-4181-1

 ·         On-line Interactive English Grammar for Business Students; Bližší informace a hlavní osnovu kurzu naleznete na následujícím odkazu v IS: https://is.muni.cz/auth/el/1456/jaro2006/PJI2A/index.qwarp

     o Straková, M., Bürger, J., Hrdý, M.: Česko-anglický hospodářský slovník. Plzeň,

         Fraus, 2000. ISBN 80-7238-047-8

     o Straková, M., Bürger, J., Hrdý, M.: Anglicko-český hospodářský slovník. Plzeň,

         Fraus, 2000. ISBN 80-7238-046-X

     o Brieger, N., Sweeney, S.: The Language of Business English. International Book

         Distributors Ltd, 1994. ISBN 0-13-042516-8 (především lekce 34, 35, 58, 73, 85)

     o Emmerson, P.: Business Grammar Builder, Macmmillan, 2002.
     o Murphy Raymond: Grammar in Use. CPU,1994

   

   Authentic materials:

   ·         The Economist, Financial Times, BBC World Service, especially:
   http://www.bbc.co.uk/worldservice/learningenglish/

   

   CREDIT REQUIREMENTS:

   SEMINARS, NO LECTURES

     o Minimum 80% seminar attendance (2x without a letter of excuse)
     o Active participation in seminars (i.e. systematic preparation for seminars, home
       assignments handed in due time)
     o 60% score in the final credit test (minimum 60 points out of 100 pts.)
     o submission of a seminar essay (200 - 250 words) by 30 October at the latest

   

    ESSAY TOPICS:

   1. Write a short summary of you opinions regarding big and small companies, explaining which
   you prefer to work for (or would prefer to work for in the future) – ex.3b/p.27 of your course
   book

   2. Why are there so few women in senior managerial positions? Should this situation change? If
   so, do you think it will change? How? When? – ex.2a/p.46 of your coursebook

   3. Do some research and write a history of unions in your country.

   ex.2e/p.52 of your coursebook

   4. Imagine that you are responsible for promoting one of the given products/services and that
   you have a generous budget to be able to employ several different tactics.

   Describe your promotional strategy, the ways and tools you would use to promote it.

   ex.2e/p.77 of your course book

   5. Imagine that a relative, who knows very little about finance, asks you to invest $ 10, 000
   for her in a portfolio of investments, but insists that she only wants her money invested in
   “wholly ethical companies”. Using the list of activities in your coursebook try to rule out a
   company as a possible investment.

   ex.2f/p.95 of your course book

   

   FOR MORE INFO SEE http://www.econ.muni.cz/centra-a-strediska/centrum-jazykoveho-vzdelavani/