ESSAYS
­ should be 200 - 250 words long and submitted by 30 October; they relate to what we go through
in the book, so you can use it for inspiration if you want to (pages are given)
Topics:
1 Write a short summary of your opinions regarding big and small companies, explaining
which you would prefer to work for. (page 27)
2 Why are there so few women in senior managerial positions? Should this situation change?
If so, do you think it will change? How? When? (page 46)
3 Do some research and write a history of unions in your country. (page 52)
4 Imagine that you are responsible for promoting one of the given products/services and that
you have a generous budget to be able to employ several different tactics. Describe your
promotional strategy, the ways and tools you would use to promote it. (page 77)
5 Imagine that a relative, who knows very little about finance, asks you to invest $10,000 for
her in a portfolio of investments, but insists that she only wants her money invested in "wholly
ethical companies". Using the list of activities in your course book try to rule out a company
as a possible investment. (page 95)