Comparison and  adaptation

                                    Compare and try to explain

•           How and why  product is adapted

•           How and why price is adapted

•           How and why channel is adapted

•           How and why promotion/communication is adapted



Compare 3 countries globally!!!





•           http://www.coca-cola.com/index.jsp

•           http://www.hm.com/

•           http://www.tchibo.com/corweb/servlet/content/74288/TchiboCorporateWebsite_en.html

•           http://www.sony.net/

•           http://www.ikea.com/