Radoslav Škapa

















                                 Tendencies in Czech retail (2008)

•             Large-area shops (hypermarkets, discounts and supermarkets) as a whole have been
permanently strengthening their market share but have been losing customers in sensitive goods
categories.

•             Remain the main point for shopping of durable food products as packed food products,
beverages (Consumers preferences are usually from 75% to 83%

•             Loosing in fresh food products (bread, pastry etc.) or specialized assortment of
drugstore and cosmetics products (which are interesting from point of view of the margin!!!)



















                          The differences in per capita purchasing power
                                       in the Czech regions































                                  A new contradictious tendency?

Alternative trade channels

•           In accordance with PriceWaterhouse Coopers, more than 50% of food will be traded
outside classical retail. (That is, in independent convenience stores, stalls, in marketplace or
multiplex.)

•            Time-saving

•            People-centered not technology-centered

                                  A new contradictious tendency?

Why ATC?

•           Aging population

•           Single parent families, singles, one child f.

•           No time for shopping

ATC in Czech rep.

•           Turnover 5-10 mdl. CZK per year

•           Rate of grow: 10 – 20%

                              THE PER CAPITA PURCHASING PARITY LEVEL
                                IN CENTRAL EUROPE RELATED TO EU 15



















                                    Trademarks of retail chains
                                      economical (best price)
                                          Clever (Billa)
                                 Euro Shopper (Albert, Hypernova)
                                         Mince (J. Meinl)
                                    Tesco výhodný nákup (Tesco)
                                           1 (Carrefour)
                                           365 (Delvita)
                                 standard quality for better price
                                          Albert (Albert)
                                       Carrefour (Carrefour)
                                         Delvita (Delvita)
                                       Hypernova (Hypernova)
                                         Spar (Interspar)
                                           Tesco (Tesco)
                               special (selected range of products)
                                       Best farm (Kaufland)
                                      Selský dvůr (Hypernova)
                                         Chef Menü (Billa)
                                      Extra kvalita (Delvita)
                                       Quality first (Billa)
                                      Julius Meinl (J. Meinl)