Unit 5: Vocabulary


1. Complete each sentence with a word made from the word given in brackets.


 1. The job offers great opportunities for career ____________. (develop)

 2. PPE refers to ____________ clothing, helmets or goggles designed to protect the wearer's body
from injury. (PROTECT)

 3. Owing to the hilly terrain of Hong Kong, it is not practicable to provide 100% mobile phone
____________ to the country parks. (cover)

 4.  The company’s dedicated to developing ____________ new products. (innovate)

 5. This article is only available to ____________ of New Scientist magazine. (subscribe)

 6. Which web ____________ do you use? (browse)

 7. France is a ____________ market for U.S. food products as interest in American culture and
products is increasing there. (PROMISE)

 8. Six straight months of job losses are the strongest evidence that the economy has slipped into
a recession of uncertain ____________ and duration. (DEEP)

 9. To succeed in business, it is as important to understand the etiquette of ____________ in your
dining room or a restaurant as it is to know how to negotiate in the board room. (ENTERTAIN)

10. We strive to achieve a more honest, friendlier environment, a welcome change from today’s
rushed and ____________ business market. (PERSON)



2. Complete the sentences using the following phrases and write their translations into Czech.

BOOST REVENUE, HOUSEHOLD APPLIANCES, MARKET SHARE, MASS MARKET, MAXIMISE POTENTIAL, SATURATED
MARKET, UNIQUE SELLING FEATURES


1. IBM is the market leader with 44 percent ___________________________.

In Czech: ___________________________


2. Moulinex is a French manufacturer of small ___________________________.

In Czech: ___________________________


3. Before designing any brochure, the ___________________________ should be determined (based on
customer needs and desires).

In Czech: ___________________________


4. Why in heaven's name would you want to start a business in an already _______________________?

In Czech: ___________________________