Review Test PJI1A Intelligent Business: Unit 6 – Advertising Name: Teacher: TOTAL (60 points to pass) MARK Number of points (max. 100 points) I. Listening: III. Grammar: II. Vocabulary: IV. Translation: I. Listening: (max. 20 points) points ------------------------ II. Vocabulary: (max. 34 points) points A. Translate the following expressions into English: (2 points each) přitáhnout pozornost k předvedení výrobku – _____________________________________ matoucí, ale vynalézavé agresivní prodejní techniky – ________________________________ dávat na odiv obecně vžitý názor – ______________________________________________ přesvědčovat maloobchodníky o zvýšení dodávek – _________________________________ představovat velkou výzvu v období krize – _______________________________________ podléhat akčnímu snížení ceny – _______________________________________________ poukázat na měřitelný čistý obrat – _____________________________________________ vytvořit povědomí o rafinované značce (výrobku) – __________________________________ B. Write expressions the following definitions refer to: (2 points each) 1. when the maker of a product arranges for it to appear or be used in a film or television programme, as a form of advertising: 2. the act of making a company, a product or a service known to the public; the notices, pictures, and short films that a company uses to tell people about itself and its products: C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech: (2 points each) DIRECT MAIL, INTRUSIVENESS, IN-STORE DISPLAYS, POP-UPS, SHARE, FINDINGS, PRODUCT PLACEMENT 1. There’s been a thorough study on the _____________________ of advertising. In Czech: _____________________________________ 2. The _____________________ of this advertising medium accounts for 4% of the total advertising pie. In Czech: _____________________________________ 3. Our _____________________ will soon be transformed into a full value report. In Czech: _____________________________________ D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each) TURN OUT – TARGET – RUN – ANTICIPATE LIAISE – ENDORSE – ACCUSE – PUBLICISE 1. The company _________________________ the new advertisement in a local newspaper recently. 2. We are going to _________________________ the campaign with one of our celebrities. 3. _________________________ our products in all media is our main objective. 4. The commercial _________________________ a different type of audience last month than expected. E. Complete each sentence with a word made from the word given in brackets. (1 point each) 1. Some _____________________________ think that the commercial won’t be successful. (AD) 2. Internet as an advertising medium has several __________________________________. (WEAK) 3. Advertising is an __________________________________________ part of marketing. (SEPARATE) 4. The “distribution effect” can lead to _____________________________________ sales. (ADD) III. Grammar: (max. 30 points) points A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each) 1. The management has been exposed _________ a series of unpleasant questions. 2. This advertisement has very little relevance _________ me. 3. Have you seen the newest ad _________ Vodafone services? 4. Spending _________ product promotion will go up this year. 5. I hope that the return _________ our investment will be really high. 6. They say that none of them is liable _________ the goods they sell. B. Rewrite the sentences with the given words so that they mean the same as the original sentences; make sentences with infinitives or gerunds of the underlined verbs: (3 points each) 1. It is useless to mention the fact that we’ll miss the deadline. There’s no point __________________________________________________________. 2. Jeff stopped because he wanted to promise us that he wouldn’t lie any more. Jeff stopped _____________________________________________________ any more. 3. Do you remember how you proposed that you would be used as the “famous face”? Do you remember _______________________________________ as the “famous face”? C. Put the VERBS and other words in brackets into their correct forms, add prepositions, particles or auxiliary verbs if necessary. You may need to use the passive forms of the verbs: (1 point each) Many employees in our company _____________________________________ (ADMIT, AVOID, SPEND) most of their working time by _______________ (fulfill) assigned tasks. The management ___________________________ (permit, they, take) a break every four hours but their attempt _____________________________________________ (make, the working environment, look) more friendly has failed. However, if the staff __________________________________ (continue, finish, work) sooner than allowed, the CEO will not _________________________________________ (object, postpone, pay) financial benefits to the staff. They have to _____________________ _________________ (get used, supervise) by their bosses. They will __________ _________________________ (warn, carry out) their duties responsibly because it wouldn’t ______________________________ (be, easy, let, they, do) what they want. D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4. (2 points each) 1. Why didn’t you ask us _______________ the behaviour of consumers? A: help monitoring B: to help monitor C: to help to monitor D: helping to monitor 2. We used to _________ home often before we got used to _________ without parents. A: go ... live B: going ... live C: go ... living D: going ... living 3. She didn’t even bother _______________ the piano although I asked her for it. A: to continue playing B: continuing to play C: continuing playing D: to continue to play IV. Translation: (max. 16 points) points Translate the following sentences into English: (8 points each) Je více nákladově efektivní využít PR agenturu, aby pozvala novináře na spuštění reklamní kampaně a přesvědčila je, aby o výrobku napsali článek, než si zaplatit za reklamu v novinách, ve kterých tito novináři pracují. _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ Nedávná studie Deutsche Bank zkoumala efektivnost televizní reklamy na desítkách nových a zavedených značkách baleného zboží a zjistila, že mladší publikum odmítá tradiční média a obrací se k internetu. _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________ _________________________________________________________________________