Review Test PJI1A IB: Unit 6 Name: Teacher: TOTAL (60 points to pass) MARK Number of points (max. 100 points) I. Listening: III. Grammar: II. Vocabulary: IV. Translation: I. Listening: (max. 20 points) points ------------------------ II. Vocabulary: (max. 34 points) points A. Translate the following expressions into English: (2 points each) přitáhnout pozornost cílového publika – platit maloobchodníkovi za pronájem regálu – plýtvat obrovskými sumami za neúčinnou reklamu – být dobrý v budování značky – být vystaven velkému množství reklamní pošty – chystat se odstartovat reklamní kampaň – být obviněn ze spáchání trestného činu – zaujímat malou část rozpočtu – B. Write expressions the following definitions refer to: (2 points each) 1. featuring a product in a film or a TV series: 2. something that appears suddenly on a computer screen when you are looking at the Internet, or when you click the mouse or press a key: C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each) HARD SELL- PUBLIC RELATIONS – BRAND ENDORSEMENT – PIE CHART – PRODUCT DEMONSTRATION – CONVENTIONAL WISDOM 1. ____________________________in the industry is that once the campaign is over, you will hardly increase sales again. In Czech: _______________________ 2. Persuading a celebrity to contribute to the __________________________ by connecting his/her star status with the product may be tricky. In Czech: ____________________________ 3. I hate being addressed by these telemarketing companies. The _________________ approach, which is so typical of them, really infuriates me. In Czech: _______________________ D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each) DIVERSIFY – DISPLAY – ASSOCIATE – ENDANGER – LIAISE – SACK – MAINTAIN - SPLURGE 1. Not many people would ____________________ his name with the invention. 2. The negative publicity is likely to __________________the goodwill of the company. 3. Will you _______________ the posters in the front shop window so that people notice it? E. Complete each sentence with a word made from the word given in brackets. (1 point each) 1. The affects of advertising have become more _____________________. (MEASURE) 2. Guarantee is an _____________________ part of any product these days. (SEPARATE) 3. _____________________of media has enabled companies to address more customers. (DIVERSIFY) 4. ______________________ more people feel fed up with ads in all their forms. (INCREASE) 5. Not to lose the public, we will have to _____________________ more money to continue advertising. (ADDITIONAL) III. Grammar: (max. 30 points) points A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each) 1. Originally advertising consisted _________ communicating messages orally. 2. Sales are expected to grow this year ________ 5 per cent. 3. There was an increase ________5 per cent, which is considered a great success. 4. The ad makes a direct appeal ________customers’ sense of adventure. 5. The money we splurged __________ the series of commercials was really worth it. 6. The latest issue of the catalogue is now available _________ all local sales representatives. B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each) Use gerunds and infinitives. 1. It is vital for you not to forget to tell him about buying the ad space. (use the verbs REMEMBER and MENTION) You _________________________________________________________. 2. He was talking to a client, but he stopped because he had to pick up his mobile. He stopped ______________________________________________________. 3. We spend a lot on advertising, but it is not very effective. There is no point _________________________________________________. C. Fill the gaps with the appropriate form of the verbs in brackets. Add prepositions if necessary: (1 point each) 1. I really can’t afford ________________ (EAT) in such expensive restaurants. Do you mind _______________ (GO) somewhere less posh? I enjoy ______________ (GO) to those new multi-cuisine takeaways the centre is full of. Of course it means _______________ (HAVE) the meal standing or eating it at home, but it is worth _____________ (TRY), you will see. 2. I expect my superior ______________ (CALL UP) a meeting next week as there have been a lot of delays and glitches people refuse _______________ (DEAL) with. Everybody denies _______________ (BE) responsible and I can’t imagine the boss _______________ (SOLVE) the situation on his own. D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4. (2 points each) 1. The boss suggested _____________ the meeting. A: to cancel B: cancelling C: that we could cancel D: that we cancelled 2. They ________________ without __________________ the reasons. A: made me to resign, explaining B: made me resigning, explaining C: made me resign, explaining D: made me resign, explain 3. He admitted _______________ the money, which he intended __________________. A: to have stolen, hiding B: having stolen, to hide C: to steal, to hide D: stealing, to hide IV. Translation: (max. 16 points) points Translate the following sentences into English: (8 points each) Americká média bývala mocným nástrojem používaným ke zvyšování povědomí o výrobních značkách v době, kdy v hlavním vysílacím čase sedělo u obrazovek 90 procent domácností. Dnes se díky novým médiím stala propagace mnohem soutěživějším prostředím. __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ __________________________________________________________________________ Společnost hledá nové způsoby, jak oslovit zákazníky a zvýšit obrat. Nedávno přišla s nápadem na založení skupiny Tremor. Nabírají mladé lidi, aby diskutovali o výrobcích, a šířili se dále o jejich výhodách. Na oplátku si mohou nové produkty vyzkoušet dříve než jejich vrstevníci. ___________________________________________________________________________________________________ ___________________________________________________________________________________________________ _________________________________________________________________________________________________.