1 Write the verb in brackets as a gerund or an infinitive.

1    This trend is expected _______________ (continue) over the next six months.

2    Nicole Kidman, after already _________________ (receive) a reported $5 million for her
advertising work, has just signed another lucrative contract.

3    _________________ (spend) on mobile phones has reached a record high this year.

4    We would be willing _______________(consider) any offer from our client.

5    They plan _____________ (bid) for a share in this.

6    With internet came websites, ______________ (open) up a completely new medium for advertisers.

7    We encourage feedback by ________________ (invite) customers to fill in this form.

8    Would you like ______________ (join) us for dinner?

9    I hate ______________ (work) at weekends.

10   These results provide evidence, _______________ (expose) another, possibly horrible, truth
about where the market is going.

Vocabulary

2 Write one of these verbs in each sentence.

Target / draw / waste / endorse / sign / sponsor / range / pose / run / project / make / achieve

11   We need to __________ a new audience.

12   Alternatives to straightforward advertising __________ from public relations to direct mail.

13   Cigarette companies aren’t allowed to __________ sports events in my country.

14   The image they try to __________ is one of excitement and strength.

15   This media company __________ commercials for all the big names.

16   Can you __________ this advert in next Tuesday’s edition?

17   How about we __________ Britney Spears up to do this advert?

18   We always __________ half our advertising budget but we don’t know which half.

19   I think a product demonstration would __________ more attention that a poster.

20   Reaching the male customers aged about twenty would __________ a real challenge.

21   I think we’ll __________ the best results with a mailshot.

22   We’ve asked Tiger Woods to __________ our new model.

Career Skills

3 Re-order the words and use them to complete the office story below.

a)   then just the

b)   what happened guess next

c)   never believe it but you’ll…

d)   very that at moment

e)   turned it out

f)    a long cut short story

g)   the in end

h)   to point to the get

Why do we need to advertise for another receptionist? (23)________________________ another one has
just walked out. That’s the third this month. It was ten o’clock this morning and Naomi asked the
new receptionist to take any calls while she was in a meeting. (24) ________________________? The
receptionist said she was too busy and didn’t have time. (25) ________________________ phone rang
and the receptionist ignored it. Naomi asked what she thought she was doing and the receptionist
said it wouldn’t be for her! (26) ________________________ a visitor arrived and listened to all of
this going on. Anyway, (27) ________________________ , Naomi demanded to see the receptionist in
her office straight away. The receptionist said if there was anything she wanted to say she could
say it in public. Naomi said they should discuss it in private. (28) ________________________ she
stood up, took her bag and walked right out. No-one could understand it. Naomi was furious. Anyway,
(29) ________________________ she had another job to go to anyway and she was looking for a reason
to leave. So, to

(30) ________________________, that’s why we need another receptionist.