REVIEW TEST
PJI1A
IB: Unit 6
Name:
Teacher:
Number of points (max. 100 points)
TOTAL
(60 points to pass)
MARK
I. Listening: III. Grammar:
II. Vocabulary: IV. Translation:
I. Listening: (max. 20 points) points
------------------------
II. Vocabulary: (max. 34 points) points
A. Translate the following expressions into English: (2 points each)
přitáhnout pozornost cílového publika – to draw attention of the target audience
platit maloobchodníkovi za pronájem regálu – to pay a retailer for shelf space
plýtvat obrovskými sumami za neúčinnou reklamu – to waste huge sums of money on ineffective a.
být dobrý v budování značky – to be good at building a brand
být vystaven velkému množství reklamní pošty – to be exposed to a lot of direct mail
chystat se odstartovat reklamní kampaň – to be about to launch an advertising campaign
být obviněn ze spáchání trestného činu – to be accused of committing a criminal offence
zaujímat malou část rozpočtu – to account for a small part of the budget
B. Write expressions the following definitions refer to: (2 points each)
1. featuring a product in a film or a TV series: product placement
2. something that appears suddenly on a computer screen when you are looking at the
Internet, or when you click the mouse or press a key: a pop-up
C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each)
HARD SELL- PUBLIC RELATIONS – BRAND ENDORSEMENT – PIE CHART –
PRODUCT DEMONSTRATION – CONVENTIONAL WISDOM
1. Conventional wisdom in the industry is that once the campaign is over, you will hardly
increase sales again.
In Czech: obecně vžitý názor
2. Persuading a celebrity to contribute to the brand endorsement by connecting his/her
star status with the product may be tricky.
In Czech: posílení, podpora značky
3. I hate being addressed by these telemarketing companies. The hard sell approach, which
is so typical of them, really infuriates me.
In Czech: agresivní prodejní techniky
D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each)
DIVERSIFY – DISPLAY – ASSOCIATE – ENDANGER –
LIAISE – SACK – MAINTAIN - SPLURGE
1. Not many people would associate his name with the invention.
2. The negative publicity is likely to endanger the goodwill of the company.
3. Will you display the posters in the front shop window so that people notice it?
4. The PR manager was sacked due to repeatedly providing misleading information.
E. Complete each sentence with a word made from the word given in brackets. (1 point each)
1. The affects of advertising have become more measurable. (MEASURE)
2. Guarantee is a(n) inseparable part of any product these days. (SEPARATE)
3. Diversification of media has enabled companies to address more customers.
(DIVERSIFY)
4. Increasingly more people feel fed up with ads in all their forms. (INCREASE)
5. Not to lose the public, we will have to add more money to continue advertising.
(ADDITIONAL)
III. Grammar: (max. 30 points) points
A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each)
1. Originally advertising consisted of communicating messages orally.
2. Sales are expected to grow this year by 5 per cent.
3. There was an increase of 5 per cent, which is considered a great success.
4. The ad makes a direct appeal to customers’ sense of adventure.
5. The money we splurged on the series of commercials was really worth it.
6. The latest issue of the catalogue is now available from all local sales representatives.
B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each)
Use gerunds and infinitives.
1. It is vital for you not to forget to tell him about buying the ad space. (use the verbs
REMEMBER and MENTION)
You must remember to mention buying the ad space.
2. He was talking to a client, but he stopped because he had to pick up his mobile.
He stopped talking to a client to pick up his mobile.
3. We spend a lot on advertising, but it is not very effective.
There is no point spending so much on advertising.
C. Fill the gaps with the appropriate form of the verbs in brackets. Add prepositions if necessary: (1 point each)
1. I really can’t afford to eat in such expensive restaurants. Do you mind going somewhere
less posh? I enjoy going to those new multi-cuisine takeaways the centre is full of. Of course it
means having the meal standing or eating it at home, but it is worth trying, you will see.
2. I expect my superior to call up a meeting next week as there have been a lot of delays and
glitches people keep refusing to deal with. Everybody denies being responsible and I can’t
imagine the boss solving the situation on his own.
D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4.
(2 points each)
1. The boss suggested _____________ the meeting.
A: to cancel B: cancelling
C: that we could cancel D: that we cancelled
2. They ________________ without __________________ the reasons.
A: made me to resign, explaining B: made me resigning, explaining
C: made me resign, explaining D: made me resign, explain
3. He admitted _______________ the money, which he intended __________________.
A: to have stolen, hiding B: having stolen, to hide
C: to steal, to hide D: stealing, to hide
IV. Translation: (max. 16 points) points
Translate the following sentences into English: (8 points each)
Americká média bývala mocným nástrojem používaným ke zvyšování povědomí o výrobních
značkách v době, kdy v hlavním vysílacím čase sedělo u obrazovek až 90 procent domácností.
Dnes se díky novým médiím stala propagace mnohem soutěživějším prostředím.
American media used to be a powerful tool used to increase brand awareness in times
when 90 per cent of households were sitting in front of screens. Today, promoting a
brand has become a much more competitive environment thanks to new media.
Společnost hledá nové způsoby, jak oslovit zákazníky a zvýšit obrat. Nedávno přišla s nápadem
na založení skupiny Tremor. Nabírají mladé lidi, aby diskutovali o výrobcích, a šířili se dále o
jejich výhodách. Na oplátku si mohou nové produkty vyzkoušet dříve než jejich vrstevníci.
The company is looking for new ways of addressing customers and increasing
turnover. Recently they have come up with the idea of setting up a Tremor group. They
recruit young people to discuss their products and spread the message about their
advantages further. In return, they can use the new products before their peers.
REVIEW TEST
PJI1A
IB: Unit 6
Name:
Teacher:
Number of points (max. 100 points)
TOTAL
(60 points to pass)
MARK
I. Listening: III. Grammar:
II. Vocabulary: IV. Translation:
I. Listening: (max. 20 points) points
------------------------
II. Vocabulary: (max. 34 points) points
A. Translate the following expressions into English: (2 points each)
přitáhnout pozornost cílového publika –
platit maloobchodníkovi za pronájem regálu –
plýtvat obrovskými sumami za neúčinnou reklamu –
být dobrý v budování značky –
být vystaven velkému množství reklamní pošty –
chystat se odstartovat reklamní kampaň –
být obviněn ze spáchání trestného činu –
zaujímat malou část rozpočtu –
B. Write expressions the following definitions refer to: (2 points each)
1. featuring a product in a film or a TV series:
2. something that appears suddenly on a computer screen when you are looking at the
Internet, or when you click the mouse or press a key:
C. Complete the sentence with one of the following phrases; translate the selected phrase into Czech. (2 points each)
HARD SELL- PUBLIC RELATIONS – BRAND ENDORSEMENT – PIE CHART –
PRODUCT DEMONSTRATION – CONVENTIONAL WISDOM
1. ____________________________in the industry is that once the campaign is over, you
will hardly increase sales again.
In Czech: _______________________
2. Persuading a celebrity to contribute to the __________________________ by connecting
his/her star status with the product may be tricky.
In Czech: ____________________________
3. I hate being addressed by these telemarketing companies. The _________________
approach, which is so typical of them, really infuriates me.
In Czech: _______________________
D. Complete the sentences with correct forms of the following verbs; some verbs are not used: (1 point each)
DIVERSIFY – DISPLAY – ASSOCIATE – ENDANGER –
LIAISE – SACK – MAINTAIN - SPLURGE
1. Not many people would ____________________ his name with the invention.
2. The negative publicity is likely to __________________the goodwill of the company.
3. Will you _______________ the posters in the front shop window so that people notice it?
4. The PR manager _________________ due to repeatedly providing misleading information
E. Complete each sentence with a word made from the word given in brackets. (1 point each)
1. The affects of advertising have become more _____________________. (MEASURE)
2. A guarantee is a(n) ____________________ part of any product these days. (SEPARATE)
3. _____________________of media has enabled companies to address more customers.
(DIVERSIFY)
4. ______________________ more people feel fed up with ads in all their forms. (INCREASE)
5. Not to lose the public, we will have to _____________________ more money to continue
advertising. (ADDITIONAL)
III. Grammar: (max. 30 points) points
A. Fill in the gaps with a suitable preposition or adverbial, if necessary: (1 point each)
1. Originally advertising consisted _________ communicating messages orally.
2. Sales are expected to grow this year ________ 5 per cent.
3. There was an increase ________5 per cent, which is considered a great success.
4. The ad makes a direct appeal ________customers’ sense of adventure.
5. The money we splurged __________ the series of commercials was really worth it.
6. The latest issue of the catalogue is now available _________ all local sales representatives.
B. Rewrite the sentences so that they mean the same as the sentence above. (3 points each)
Use gerunds and infinitives.
1. It is vital for you not to forget to tell him about buying the ad space.
(use the verbs REMEMBER and MENTION)
You _________________________________________________________.
2. He was talking to a client, but he stopped because he had to pick up his mobile.
He stopped ______________________________________________________.
3. We spend a lot on advertising, but it is not very effective.
There is no point _________________________________________________.
C. Fill the gaps with the appropriate form of the verbs in brackets. Add prepositions if necessary: (1 point each)
1. I really can’t afford ________________ (EAT) in such expensive restaurants. Do you mind
_______________ (GO) somewhere less posh? I enjoy ______________ (GO) to those new
multi-cuisine takeaways the centre is full of. Of course it means _______________ (HAVE)
the meal standing or eating it at home, but it is worth _____________ (TRY), you will see.
2. I expect my superior ______________ (CALL UP) a meeting next week as there have
been a lot of delays and glitches people keep_____________________ (REFUSE, DEAL)
with. Everybody denies _______________ (BE) responsible and I can’t imagine the boss
_______________ (SOLVE) the situation on his own.
D. Choose suitable words or phrases that can complete each sentence. The number of correct answers is 0 – 4.
(2 points each)
1. The boss suggested _____________ the meeting.
A: to cancel B: cancelling
C: that we could cancel D: that we cancelled
2. They ________________ without __________________ the reasons.
A: made me to resign, explaining B: made me resigning, explaining
C: made me resign, explaining D: made me resign, explain
3. He admitted _______________ the money, which he intended __________________.
A: to have stolen, hiding B: having stolen, to hide
C: to steal, to hide D: stealing, to hide
IV. Translation: (max. 16 points) points
Translate the following sentences into English: (8 points each)
Americká média bývala mocným nástrojem používaným ke zvyšování povědomí o výrobních
značkách v době, kdy v hlavním vysílacím čase sedělo u obrazovek až 90 procent domácností.
Dnes se díky novým médiím stala propagace mnohem soutěživějším prostředím.
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
__________________________________________________________________________
Společnost hledá nové způsoby, jak oslovit zákazníky a zvýšit obrat. Nedávno přišla s nápadem
na založení skupiny Tremor. Nabírají mladé lidi, aby diskutovali o výrobcích, a šířili se dále o
jejich výhodách. Na oplátku si mohou nové produkty vyzkoušet dříve než jejich vrstevníci.
_____________________________________________________________________________
______________________________________________________________________________
______________________________________________________________________________
______________________________________________________________.