UNIT 5


Read keynotes of U 5. Then fill in the gaps with appropriate words.


The rapid p__________ of t__________ __________ is affecting every aspect of our personal and
professional lives. C__________ __________ products are making our lives more comfortable and
e__________. New and more i__________models are coming onto this almost s__________ market all the
time. The f__________ of b__________ and u__________ onto or downloading from the internet has
changed forever the way we work and v__________ the world. N___________ is a new g__________
market, which promises to bring s__________, l__________, more p__________ technological
d__________. But nowhere has technology more d_____________ changed our l____________ than in the
f___________ of m__________ t_____________.



Read article on p.44 and prepare answers to the following questions.


1.      How does the new mobile phone model go to the limit?

2.      What are its features?

3.      What is the idea behind the PetsCell?

4.      What does the writer mean when he says the mobile phone industry is a victim of its own
success?

5.      What are the specifics of individual markets (Chinese, African, the developed and the
developing worlds’)?

6.      How are some countries allowing poor people to use mobile phones?

7.      What statistic is no longer true?

8.      What is the industry looking for and what can it not rely on anymore?

9.      Who is the MyMo designed for? What features does it have?

10.  How can the potential market for mobile phones in Japan be at least five times bigger than the
population?

11.  Where else does the market’s potential lie?

12.  How can changes in coverage contribute to the increase in the number of phone calls we make?

13.  Where are the limits of the industry?

14.  How can mobile phones be used when people are asleep? What is an advantage?



Use the following expressions to make a summary of the article on p.44


VICTIM

START-PUP

to PICK UP A PHONE

CONSUMER ELECTRONICS PRODUCT

FASTEST-GROWING MARKET

ENTREPRENEUR

to RENT OUT

HOUSEHOLD APPLIANCES

SATELLITE TRACKING

POTENTIAL MARKET IN JAPAN

FIXED-MOBILE CONVERGENCE

to EXTEND THE COVERAGE

to SATURATE THE MARKET

REMAINING PHONE FREE ENVIRONMENT

to RELY ON SUBSCRIBER GROWTH

BOOMING GROWTH

MUCH QUOTED STATISTIC

UNTAPPED MARKET

THE DEAD OF NIGHT


Look at the following expressions and make definitions.


ENTIRE – CONFIDENTIAL – VALUABLE – VULNERABLE – to BE AWARE OF – COVERAGE - BUSINESS INTELLIGENCE –
SECURITY TRAINING – to TRANSMIT –

to GIVE AWAY – to GATHER – SURVEILLANCE – CREDIBILITY- a START-UP –

to BOAST- VICTIM – to BOOM – to SUBSCRIBE – UNTAPPED MARKET


Translate the following sentences into English.


1.       Telekomunikační společnosti se staly obětí vlastního úspěchu tím, že vložily mobilní
telefony do rukou i těch nejchudších zákazníků, a téměř nasytily trh.

2.       Nový model mobilu, jehož hlavními uživateli by měly být děti do osmi let, bude uveden na
trh během měsíce.

3.       Trh předplatitelů, na nějž telekomunikační firmy dosud spoléhaly, neumožňuje další růst.

4.       Čelíme tlaku akcionářů, abychom vyvinuli originální strategie, které by posílily klesající
příjmy a zvýšily ziskové marže.

5.       Měli bychom zvážit rozšíření pokrytí, jež by umožnilo klientům používat mobily v letadle.