Possible answers: 1. WHAT IS IMPORTANT WHEN … ? Interviewing candidates for a job · Personal qualities · Qualifications · Working experience · Covering letter · Check references 2. WHAT IS IMPORTANT WHEN … ? Conducting market research · Competition · Characteristics of sample · Price · Market share · Market growth 3. WHAT IS IMPORTANT WHEN … ? Organising a training programme · Availability · Costs · Interest of employees · Coaching · Objectives 4. WHAT IS IMPORTANT WHEN … ? Planning a career · Qualifications · Future trends · Identify possible occupations · Research the Labor Market 5. WHAT IS IMPORTANT WHEN … ? Choosing a new supplier · Product quality · Costs · References · Confidence in a supplier 6. WHAT IS IMPORTANT WHEN … ? Delegating tasks · Priorities · Previous experience · Trustful people · Saving time 7. WHAT IS IMPORTANT WHEN … ? Making a job application · Knowing about the company · Preparing for questions · Sending CV · Sending covering letter · Do not be nervous 8. WHAT IS IMPORTANT WHEN … ? Improving customers relations · Conducting surveys · Regular training · Be in touch with customers · After-sales service 9. WHAT IS IMPORTANT WHEN … ? Controlling costs · Finance systems · Arrangements with suppliers · SWOT analysis · Focus on variable costs 10. WHAT IS IMPORTANT WHEN … ? Introducing new technology · Expert advice · After-sales service · Market research · Costs 11. WHAT IS IMPORTANT WHEN … ? Dealing with clients · Understanding needs · Negotiating skills · Be aware of habits and customs · Verbal and non-verbal communication 12. WHAT IS IMPORTANT WHEN … ? Aiming to improve product quality · Reviewing staff training · Inspecting machinery · Using better technology · Organizational culture 13. WHAT IS IMPORTANT WHEN … ? Advertising a product or service · Appropriate media · Competition · Costs · The sales force 14. WHAT IS IMPORTANT WHEN … ? Preparing to attend a conference · Planning the journey · Information about the speakers · Costs · Be interested in the topic · Infomation about amount of people attending 15. WHAT IS IMPORTANT WHEN … ? Setting targets · Staff morale · Planning · Motivation · Divide tasks evenly 16. WHAT IS IMPORTANT WHEN … ? Managing staff · Motivation · Experience · Benefits · Personal qualities 17. WHAT IS IMPORTANT WHEN … ? Attracting investment · Public relations · Strategic planning · To create the business plan · Solvency of the company 18. WHAT IS IMPORTANT WHEN … ? Preparing for a product launch · People involved · Costs · Convenient place · Possible profit · Timetable