CapacityBuildingOverview.gif ¡What do nonprofits need to carry out their mission and achieve their goals and objectives? C:\Users\Julie\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\EXMSMS37\MP900401195[1].jpg ¡People: Leaders, workers, volunteers ¡Skills ¡Plans (Strategic and operational) ¡Supporters ¡Compelling Message ¡Money ¡The internal leaders, workers and volunteers necessary to carrying out your mission §Governance structures §Job descriptions YOUR NONPROFIT Board of Directors (Advisory Board) Executive Director (Project Leader) Staff Volunteers How big? Level of involvement (strategic or operational)? Manner of involvement? Governance structure? Performance assessment? Job definition? Level of decision-making control? Relationship to board? Performance assessment? How many? Scope of responsibilities? Span of control and authority? Job descriptions? Scope of responsibility? Governance? Performance assessment? ¡Recognized Skills: §Leadership §Professional §Operational (task-specific) §Financial §Interpersonal/Communication ¡ ¡Undervalued: §Marketing §Public Relations §Development §Fundraising ¡ ¡External relationships crucial to carrying out the mission and activities of the organization j0358765[1] bs00013_[1] j0410941[1] bd06682_[1] j0319484[1] j0240345[1] j0409913[1] Strategic Plans Which leads to Fundraising Plans 20110102093001-7d340305.jpg imagesCAWYRFEP.jpg yotm_slogan_en_300px.jpg RedCrossPoster_27115832.jpg ¡MONEY! ¡(Donations, grants, in-kind gifts, loans, tax exemptions, etc.) C:\Users\Rob\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\3FC2GLTH\MC900432566[1].png ¡What is the purpose of fundraising? §The purpose of fundraising is NOT to raise money; the only way you can raise money year after year is by developing a broad base of loyal individual donors. §The purpose of fundraising is not to raise money, but to RAISE DONORS. ¡Develop support of donors ¡Gather essential income ¡Affirm organization’s purpose ¡Awareness ¡Acquire intangible resources ¡Involve people ¡Competitive positioning ¡Activities and Tactics such as: §Gathering information on donors §Identifying donor segments for various giving programs §Fostering relationships §Tracking performance §Sharing results ¡ ¡What do you have to have to launch a credible fundraising effort? C:\Users\Rob\AppData\Local\Microsoft\Windows\Temporary Internet Files\Content.IE5\7PMG2LH5\MC900295571[1].wmf ¡Strong charitable cause ¡Strong case ¡Clear image ¡Strategic plan ¡Marketing/communications program ¡Personnel commitment ¡Competent staff ¡Financial resources ¡Voluntary spirit ¡Organization §Age §Location §Quality of programs and their impact §Range of giving program §Previous fundraising success §Urgency of need §Publicity ¡Constituency §Demographics §Size §Geographical distribution §Commitment ¡Environment §Economy §Competition §Public support for cause § ¡http://wn.com/Category:Non-profit_organizations_based_in_the_Czech_Republic#/videos ¡http://www.avonfoundation.org/waw/videos/czech-republic-2007-video.html ¡ ¡Read the Metropolitan Library Case ¡What essential fundraising ingredients does the organization possess? ¡What essential fundraising ingredients does the organization lack? ¡Necessary ingredients underlying fundraising §People §Skills §Supporters §Message §Plans §Money §GIFTS §Others?