MASARYK UNIVERSITY Faculty of Economics and Administration ENVIRONMENTAL MANAGEMENT Eva Štěpánková 62740@mail.muni.cz Environmental management §Systematic approach to the environment protection in all aspects of business. §intentional activity, that influences the processes and the products which can or could have the impact on the environment. § §What are the environmental impacts of business? § §History – in CR and in a world § §Corporate Social Responsibility (CSR) Environmental management §The reasons for the EM implementation §Financial benefits §Marketing opportunity – relations with customers, business partners, state institutions etc. §Processes improvement § §The spendings for the EM implementation §Financial resources §Human resources §Time § § The tools of the environmental management 1.Environmental legislation 2. 2.Voluntary tools §Ecolabelling §EMS – according to ISO 14000 or EMAS §Cleaner Production §etc. Ecolabelling §Products are friendlier to the environment and the health of the consumer during their entire life cycle §Products are not totally harmless to the environment but their impact on it is lower than the impact of the competitive production. §Product quality has to remain comparable with the competitor´s production. §voluntary tool §Valid especially in a home country § Ecolabelling §The beginning in 70´s §The goals of the ecolabelling §Requirements on labelled product – basic x specific §The ecolabelling X „green“ symbols §Czech Republic – two trademarks : §Environmentally Friendly Product (1994) §Bio food stuff § Ecolabels in the CR §National Programme §The EFP logo: § § § § §Bio Eco-labelling logo of the Czech Republic 112182 EU Eco-labelling Programme §„The Flower“ § § § § § § §products and services § Logo ekoznačky EU Ecolabels in a world §Germany § § §Scandinavia § Modrý anděl Skandinavská značka Ecolabels in a world §Spain France § § §Sweden Italy Španělsko Švédsko Francie Itálie §Slovakia § § § §Biofood - EU Ecolabels in a world Slovensko_EVV Bio-EU Ecolabels in a world §Canada USA Brazilia § § § § §Australia New Zealand Kanada USA Australie Nový Zéland Brazilie Perception of the ecological products §Growing run for the ecological products §Ecological aspect is perceived positively. §The consumers are willing to pay for the ecological product more than for non-ecological product or service. § §The reasons for the purchase? § §Problem areas? § (price, bad availability, narrow assortment, inferiority in some aspect…) § §Promotion of ecological production ISO 14000 §emited in 1996; §focused od the processes, not the products; §one of the most significant international initiatives for sustainable development; §gives just the general requirements (pros and cons?); §continual growth of number of ISO 14000 in CR; § §ISO 14000 in CR? EMAS (Eco-Management and Audit Scheme) §European standard of the Environmental Management System §Basic demands: §harmony with ISO 14000 requirements; §harmony with the environmental legislation; §continual improvement of the environmental performance and reducing the ecological burden; §regular publication of the environmental declaration! § §broader range of the requirements than ISO 14000 §Internal and external control CLEANER PRODUCTION §Preventive strategy §Products (services), processess §More efficient utilization of inputs §„Win-win“ strategy §Investment measures or non-investment, organisational measures §The examples of CP activities: §A change of technologies that are more regardful of the environment, machinery and equipment §Utilization of the natural materials §More efficient organisation of work Conclusion §The corporates are focussed especially on the reducing the energy consumption. The energy is more and more expensive, so it does relatively big part of the corporate costs. §The reservation exists in every corporate. The experts talk about 20 %, it means that each company can reduce the consumption by 20%, even the enterprises with a modern equipment. §Gaining profit is important for EM activities implementation. Literature §CAMBRA-FIERO, J., HART, S., POLO-REDONDO, Y. Environmental Respect: Ethics or Simply Business? A study in the Small and Medium Enterprise Context. Journal of Business Ethics . 2007. §LEAL, G.G., FA, M.C., PASOLA, J.V. Using Environmental Management Systems to increase firms´ Competitiveness. Corporate Social - Responsibility and Environmental Management. 2003, vol. 10, no. 2 , s. 101. §MELNYK, S. A., SROUFE, R. P., CALANTONE, R. J. A model of site-specific antecedents of ISO 14001 certification. Production and Operations Management. 2003, vol. 12, no. 3 , s. 369. §SEBHATU, S.P., ENQUIST, B. ISO 14000 as a driving force for a sustainable development. The TQM Magazine. 2007, vol. 19, no. 5, s. 468-482. §ROBERT, Sroufe, et al. Environmental Management Practices. Greener Management International. 2002, no. 40. §ZUTSHI, A., SOHAL, A. S. Stakeholder involvement in the EMS adoption process. Business Process Management Journal. 2003, vol. 9, no. 2, s. 133. §LEIPZIGER, Deborah. The corporate responsibility code book. 2nd ed. Sheffield: Greenleaf, 2010, 103 s. ISBN 978-190-6093-396. §Regulation (EC) No 761/2001 of the European parliament and of the council of 19 March 2001 allowing voluntary participation by organisations in a Community eco-management and audit scheme (EMAS). Official Journal of the European Communities [online]. 2001(č. 44), 1-29 [cit. 2012-02-02]. Dostupné z: http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=OJ:L:2001:114:0001:0029:EN:PDF § § § § § §Thanks for your attention!